Well, I figured I'd take the plunge with a new Meta campaign - I was "do I; don't I; do I...?" . I thought I just need to see what these new creatives can/might/may/may not do. Yikes! is all I can say. CTR 24% - I have never got this before. The highest I had was between 6-8% Best CPC too. I think my last campaign got me around 16c. Bearing in mind, these are the results after merely an hour since my launch. I went with an audience of Females USA. Ages 31 - 64. The creatives I used are as attached.