🚀 What I Learned from Travis Sago About Cold Outreach (And Why Most People Get It Wrong) 🚀
Most people SUCK at cold outreach. 😵 They send hundreds of spammy messages, get ignored, and then complain that "cold outreach doesn't work." ❌ But what if you could send just 5-10 messages a day and get real conversations, warm leads, and clients who actually WANT to work with you? 🔥 That’s exactly what I learned from Travis Sago’s cold outreach method, and I’m breaking it down for you below. 👇 If you’re struggling with cold outreach, this will change the way you do it forever. 💡 The BIGGEST Mistake Most People Make in Cold Outreach Most people treat cold outreach like a numbers game—thinking that if they send 1,000 messages, at least 10 will respond. So they send messages like: ❌ “Hey, I offer lead generation. Want to buy?” ❌ “We help businesses grow. Interested?” ❌ “I offer X service. Let me know if you’re interested.” 🔻 The problem? 🔻 🚫 It sounds robotic & pushy. 🚫 It doesn’t start a real conversation. 🚫 It makes you look desperate, and desperate = no sales. Travis flips this by focusing on QUALITY, not quantity. 🛠 The Travis Sago Cold Outreach Method (Explained Simply) Step 1: Stop Selling. Start a Conversation Instead. Instead of pitching, make your first message casual & natural. ✅ Example 1 (Casual + Observational)"Hey [Name], I saw your post about [topic]. Loved your insight! What’s been working best for you lately?" ✅ Example 2 (Genuine Curiosity)"Hey [Name], I came across your business and love what you're doing. Quick question—what’s been your biggest challenge with [their problem] lately?" ✅ Example 3 (Personalized + Friendly)"Hey [Name], noticed your website. Are you happy with the kind of leads you're getting, or are you looking for more consistency?" 💡 WHY THIS WORKS: 🔹 It’s NOT a pitch—it’s a conversation starter. 🔹 It shows you care about them, not just selling. 🔹 People naturally reply when they don’t feel like they’re being sold to. Step 2: Move the Conversation to a “Coffee Date” Once they reply, don’t immediately pitch.