My favourite campaign to run is also the stupidest one. Which is usually how you know it’s good. Every time Amazon does Prime Day, I do my own version. Not because I have warehouses full of air fryers, dog shampoo, and tiny cameras people buy because they’ve decided they’re suddenly a YouTuber. I do it because Prime Day gives everyone permission to buy. People are already in “deal mode”. So instead of fighting for attention like a Victorian orphan shouting over Jeff Bezos… I borrow the moment. And I run: Make Us An Offer. The yearly subscription opens up. People can make literally any offer they want. We look at it. Then we either accept it, counter it, or send back something mildly offensive like: “Absolutely not, but I respect the confidence.” And honestly, it’s one of the most fun campaigns we run. People reply. They negotiate. They laugh. Some take the mick. Some make surprisingly sensible offers. And the best part? It makes sales without feeling like a sad little discount code wearing a party hat. That’s the bit I want you to notice. Most people overthink promos. Then three weeks pass and the campaign is still sat in a Google Doc Make Us An Offer works because it turns buying into a tiny game. It gives people a reason to engage. And it lets your audience feel like they’re part of the deal, not just being sold at. So steal this. Next time there’s a big buying moment happening around you, don’t watch it go past. Borrow it. Black Friday. First sunny weekend of the year. January “I’m a new person now” season. Whatever fits your world. Then give people a simple reason to raise their hand. Not a complicated funnel.

I HOPE 😂 Sniper Week is officially here. If you've been reading every post... Liking nothing. Saying nothing. Opening the community, thinking "I should say something"... And then not saying it. This week is yours. Here's the thing nobody says out loud. The same reason you've been quiet in here... Is the exact same reason your best offer is still sitting in your head instead of making you money. Sniper Week fixes both. This community was built on one idea. Closing a $5k deal while watching TV. Waking up to sales from one email. Getting on a call where the prospect argues to pay MORE. Not the 4am alarms. Not the 47 cold DMs a day hoping one sticks. Not the 16-hour days grinding your way to a number that keeps moving. Make Em Beg To Buy exists for people who make their offer so good... Prospects talk THEM into buying. That's what this week is. Five days. Five posts. Each one built to give you something you can actually use. And Travis has been quietly planning something for every sniper who surfaces this week. Watch his comments. 👀 But first. Day 1 is simple. Drop ONE word below. The one word that says why you bought this book. One word. That's it. Take your shot, Sniper. 🎯 👇

See pic. The whole Make Em Beg to Buy from You book is in a downloadable and PRINTABLE PDF! Would you like it? Sound off 👇

Most ads try to make things sound better than they are. This one doesn’t. If anything… it leans the other way. I keep a copy of this on my desk… MEN WANTED. For hazardous journey. Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. Honour and recognition in case of success. Every time I read it… I pause. Because on paper, it doesn’t make sense. No hype. No promises or claims. If anything… it leans the other way. And yet… People lined up for this. So I’m curious… What do you think people saw? What made someone read that… and still say: “Yeah… I’m interested” Need a clue? 📖 The answer’s on. Page 48. Go take a look… Then come back and tell me what you see 👇

Working on something with @Travis Sago for the community, I need your opinion and it sparks some thoughts or feelings then even better! Do you think 'Lurker' (In relation to somebody in a community who does not participate) is a bad word? Is it a negative phrase or is it neutral?