🚀 What I Learned from Travis Sago About Cold Outreach (And Why Most People Get It Wrong) 🚀

Most people SUCK at cold outreach. 😵

They send hundreds of spammy messages, get ignored, and then complain that "cold outreach doesn't work." ❌

But what if you could send just 5-10 messages a day and get real conversations, warm leads, and clients who actually WANT to work with you?

🔥 That’s exactly what I learned from Travis Sago’s cold outreach method, and I’m breaking it down for you below.

👇 If you’re struggling with cold outreach, this will change the way you do it forever.

💡 The BIGGEST Mistake Most People Make in Cold Outreach

Most people treat cold outreach like a numbers game—thinking that if they send 1,000 messages, at least 10 will respond.

So they send messages like:

❌ “Hey, I offer lead generation. Want to buy?”

❌ “We help businesses grow. Interested?”

❌ “I offer X service. Let me know if you’re interested.”

🔻 The problem? 🔻

🚫 It sounds robotic & pushy.

🚫 It doesn’t start a real conversation.

🚫 It makes you look desperate, and desperate = no sales.

Travis flips this by focusing on QUALITY, not quantity.

🛠 The Travis Sago Cold Outreach Method (Explained Simply)

Step 1: Stop Selling. Start a Conversation Instead.

Instead of pitching, make your first message casual & natural.

✅ Example 1 (Casual + Observational)"Hey [Name], I saw your post about [topic]. Loved your insight! What’s been working best for you lately?"

✅ Example 2 (Genuine Curiosity)"Hey [Name], I came across your business and love what you're doing. Quick question—what’s been your biggest challenge with [their problem] lately?"

✅ Example 3 (Personalized + Friendly)"Hey [Name], noticed your website. Are you happy with the kind of leads you're getting, or are you looking for more consistency?"

💡 WHY THIS WORKS:

🔹 It’s NOT a pitch—it’s a conversation starter.

🔹 It shows you care about them, not just selling.

🔹 People naturally reply when they don’t feel like they’re being sold to.

Step 2: Move the Conversation to a “Coffee Date”

Once they reply, don’t immediately pitch.

Instead, invite them for a casual chat (Zoom, DM, voice note).

💬 Example (Transition to a Coffee Date):

➡️ “I have a small idea that might help with [their problem]. Want me to share real quick?”

➡️ “Would it make sense to chat for 5-10 mins? I think I have something useful for you.”

🚀 Key Lesson:

👉 Your goal isn’t to sell in the DM—it’s to move them to a real chat.

Step 3: Offer a Small Test Instead of a Hard Sell

❌ Most people try to close a big deal immediately.

✅ Instead, Travis suggests offering a small, risk-free test.

✅ Example (Risk-Free Offer):

➡️ “Instead of paying upfront, how about we do a small test? If it works, we continue. If not, no worries.”

➡️ “Let’s do a quick 7-day test. If you like the results, we can talk about the next steps.”

💡 WHY THIS WORKS:

✔️ It removes fear & risk for the prospect.

✔️ It makes saying yes easy.

✔️ It builds trust quickly.

Step 4: Scale Up with Warm Introductions (Referrals)

Once you get results, ask your happy clients for introductions to others.

🔥 Example Referral Request:

➡️ “Hey [Client], I love working with you! Do you know anyone else who might need this?”

➡️ “I’d be happy to help more people like you. Can you introduce me to someone who might benefit?”

🚀 WHY THIS WORKS:

✔️ Referrals convert WAY BETTER than cold messages.

✔️ You get high-trust leads without extra effort.

✔️ Clients love introducing people when you genuinely help them.

💡 Final Takeaway: Cold Outreach Should Feel Like a Natural Conversation

Most people make cold outreach feel awkward & salesy.

But Travis’s method makes it feel:

✅ Effortless (because you’re just chatting)

✅ Fun (because you’re connecting with real people)

✅ High-converting (because people WANT to work with you)

📌 Instead of sending 100s of messages, do this instead:

✔️ Find 5-10 ideal clients per day

✔️ Start a real conversation (no pitching!)

✔️ Move to a “coffee date” (quick chat)

✔️ Offer a small test (low-risk, high-trust)

✔️ Ask for warm introductions (referrals)

💯 That’s how you do cold outreach the Travis Sago way!

🔥 Your Turn! 🔥If you’ve tried cold outreach before, what’s been your biggest struggle? Drop a comment below & let’s talk! 👇

#ColdOutreach #TravisSago #SmartSelling #BusinessGrowth 🚀

8 comments

Make Em Beg to Buy

skool.com/make-em-beg-to-buy-4557

Create so many opportunities we become the CHOOSER in life and business - a VIP group for Make Em Beg to Buy Book Buyers

The Skool Sales Machine Training

Leaderboard (30-day)

+107

+12