Mar 26 • General discussion
Why most folks have business backwards
This might be the most important business video I've ever watched - even though it's not about business.
What IS it about then?
Every failure and frustration I've had in business can be traced back to one thing.
Conventional thinking.
Thinking the same way as everyone else...
doing the same crap as them...
hoping for a miraculous result they're not getting.
I could give you my list of biggest lessons from this video
but that won't help ya.
Watch the video and tell us your biggest a-ha moments. 👇
= = = = =
Travis taught me how to reverse the handlebars on offers.
My newest offer is "Can we PAY YOU to turn your book into AI tools?"
This is the exact opposite of what everyone else does.
They ask authors to pay them.
I offer to pay authors.
They saddle authors with new work and new headaches.
I take work off their plate and give them money.
They beg authors to buy.
I have authors chasing me.
Does it work?
I'm working out partnership deals with 2 publishers...
both have published a bunch of authors.
Much higher leverage than connecting with authors one at a time.
👉 Publisher A -
just had me on his podcast Monday. And invited me to Charleston to do AI tool demos for 50-60 of his clients and friends.
Hasn't even seen how I write book chapters with AI yet.
👉 Publisher B -
A friend just introduced us on FB this morning.
Our first Zoom call is tomorrow morning.
= = = = =
Reversing the handlebars is what makes an IRRESISTIBLE NEW PLAN.
When you have an irresistible new plan that you can say in a short, simple sentence...
like...
"Can I pay you to turn your book into AI tools?"...
people chase you.
= = = = =
Comment below 👇
What insights did you get from the video?
What offers do you want to make irresistible?
13
17 comments
Why most folks have business backwards
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