Before you blame the algorithm, read this ā
Woke up at 5am this morning. I know wtf.. Moved my bedroom around last night ā total rejig of the house ā and ended up getting out the wrong side of the bed, literally, because the whole roomās moved, was totes confused Meanwhile, Naomi was in the kitchen cupboard barking at the toads, grrrr (Story for another day, but sneak live in action vid below.) Anyways ā as I was walking at sunrise, pondering life and caffeine, I was thinking about how I can be a grumpety grump about socials sometimes And, honestly, so can everyone else. We all have those grumpety moments. And thatās fine. Weāre human. But I think often we forget that platforms donāt cause our moods ā they just can magnify them. Yesterday, I asked on Skool and FB (Aka Susan +FrANK): What do you not like about social media? And the responses came flying in (in Skool, not FB BTW) Comments were everything from pointless posts, fake scarcity, fake brags, sleazy DMs, too many ads, and of course... the algorithm duhā¦(and i get it have my moments too, Im like fck you Frank) But hereās the thing. Facebook, Instagram, YouTube ā theyāre free platforms, right? Theyāve got to monetise somehow. Ads keep the lights on. And algorithms? (AKA Albert) They exist for a reason, too. Imagine if there wasnāt one ā itād be an absolute free-for-f*cking-all and everything would drown in more noise. Iāve been studying this stuff for years, and I can tell you, algorithms arenāt out to get us. They just mirror behaviour. The more we create content people genuinely engage with, the more we tell the system, āthis matters.ā Itās not luck. Itās language, psychology, and timing. Nowadays, I get paid for my Facebook posts and stories, not life-changing, but grateful, and it shows it works. Now⦠Iām only two days into this Owned Socials experiment ā where Iām reposting my Facebook content into my Skool feed ābut already, the posts on Skool are getting more traction and better conversations than the same ones on Facebook.