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Nov 4 • Visibility & Growth
Before you blame the algorithm, read this ↓
Woke up at 5am this morning. I know wtf..
Moved my bedroom around last night — total rejig of the house — and ended up getting out the wrong side of the bed, literally, because the whole room’s moved, was totes confused
Meanwhile, Naomi was in the kitchen cupboard barking at the toads, grrrr (Story for another day, but sneak live in action vid below.)
Anyways — as I was walking at sunrise, pondering life and caffeine, I was thinking about how I can be a grumpety grump about socials sometimes
And, honestly, so can everyone else.
We all have those grumpety moments.
And that’s fine. We’re human.
But I think often we forget that platforms don’t cause our moods — they just can magnify them.
Yesterday, I asked on Skool and FB (Aka Susan +FrANK): What do you not like about social media?
And the responses came flying in (in Skool, not FB BTW)
Comments were everything from pointless posts, fake scarcity, fake brags, sleazy DMs, too many ads, and of course... the algorithm duh…(and i get it have my moments too, Im like fck you Frank)
But here’s the thing.
Facebook, Instagram, YouTube — they’re free platforms, right?
They’ve got to monetise somehow. Ads keep the lights on.
And algorithms? (AKA Albert)
They exist for a reason, too.
Imagine if there wasn’t one — it’d be an absolute free-for-f*cking-all and everything would drown in more noise.
I’ve been studying this stuff for years, and I can tell you, algorithms aren’t out to get us.
They just mirror behaviour.
The more we create content people genuinely engage with, the more we tell the system, “this matters.”
It’s not luck. It’s language, psychology, and timing.
Nowadays, I get paid for my Facebook posts and stories, not life-changing, but grateful, and it shows it works.
Now… I’m only two days into this Owned Socials experiment — where I’m reposting my Facebook content into my Skool feed —but already, the posts on Skool are getting more traction and better conversations than the same ones on Facebook.
So what does that tell me?
It’s not just about content.
It’s about context.
Maybe my Facebook audience is a bit dried up.
Maybe my Skool feed feels fresher and more alive.
Maybe it’s simply new eyes, new energy, new conversations.
And instead of blaming the platform, I’m asking…
Why is this happening for me — and what can I learn from it?
Because I know plenty of people still thriving on Facebook — hundreds of comments, real rich conversations, genuine connection.
So if it’s working for them, that means it’s possible.
If you’re frustrated with your reach, try looking at what’s actually sparking conversation — not just what’s performing.
Are people pausing, saving, commenting, relating?
The platforms reward connection more than perfection.
That’s what I test, that’s what I teach, and it’s the data that’s shaping this whole experiment.
That’s why I’m testing this ‘Owned Socials’ idea.
Because if we can track, understand, and own our reach — instead of renting it — we can finally build something that lasts longer than an algorithm cycle.
It’s not just the algorithm.
It’s alignment, attention, and the right people.
That’s my 5AM thought today.
What do you reckon?
🤘
[ 𝙄𝙛 𝙮𝙤𝙪 𝙧𝙚𝙖𝙙 𝙩𝙤 𝙩𝙝𝙚 𝙗𝙤𝙩𝙩𝙤𝙢, 𝙮𝙤𝙪’𝙧𝙚 𝙤𝙛𝙛𝙞𝙘𝙞𝙖𝙡𝙡𝙮 𝙥𝙖𝙧𝙩 𝙤𝙛 𝙩𝙝𝙚 𝙚𝙭𝙥𝙚𝙧𝙞𝙢𝙚𝙣𝙩 😏 𝘾𝙡𝙞𝙘𝙠 “𝙡𝙞𝙠𝙚” 𝙤𝙧 𝙙𝙧𝙤𝙥 𝙖 𝙘𝙤𝙢𝙢𝙚𝙣𝙩 𝙨𝙤 𝙄 𝙘𝙖𝙣 𝙩𝙧𝙖𝙘𝙠 𝙬𝙝𝙖𝙩 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙝𝙞𝙩𝙨 𝙝𝙖𝙧𝙙𝙚𝙨𝙩 𝙝𝙚𝙧𝙚 𝙫𝙨 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠.]
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Before you blame the algorithm, read this ↓
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