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Let's say you're doing email outbound for clients, and want this to be the most DFY approach possible. You create the copy, the domains, the emails, handle the replies, etc. I'm guessing you gotta source leads for them as well. Do you include this cost into the price of your service usually? And how would you source leads for them?

A lot of people think low reply rates mean they need a better template. So they keep rewriting emails, trying new openers, new CTAs, new angles. People say templates don’t work anymore. TEMPLATES AREN’T THE ENEMY In reality, templates work fine if: - The targeting is tight - The offer makes sense - Deliverability is good - Volume per inbox is low enough You can send the same email to 2,000 people and get great results or send a “perfect” custom email and still get ignored. Relevance beats personalization. TEST WITH ENOUGH DATA Another mistake is judging a campaign too early. Sending 50 emails and getting 1 reply doesn’t mean anything. Sending a few hundred to a few thousand (depending on your setup) gives a much clearer signal. But this doesn’t mean blasting. - Keep volume per inbox low - Ramp slowly - Let the campaign run long enough to see real replies - Then decide what to change. TRACK THE RIGHT METRIC Open rate is unreliable; we discussed this here. Better metrics: - Total reply rate - Positive reply rate - Booked calls You can have a high reply rate but no interest. That usually means the copy creates curiosity but not real value. Positive replies tell you if the offer actually fits the market. That means, offer clarity matters more than clever copy. Good emails usually fall into one of these: Make money Save money Save time If the reader can’t quickly understand what they get, reply rate drops. SIMPLE TESTING CYCLE THAT WORKS - Write a few variations - Send with safe volume - Let the campaign run - Look at replies, not opens - Keep the winner - Test again Cold email improves with data, not guesses. Curious what most people here changed that made the biggest difference. Copy, targeting, or infrastructure?

I am so happy to see the first result! now i can consider scaling that approach! Money is coming soon!!

If you want to know how you can do the same stick around to the end of this post, give it a LIKE 👍and I'll show you exactly how you can copy what I did for yourself. The hardest part of starting an online business isn't finding clients. It's having something to sell them that they're actually looking for. Jay calls this the Foot-in-the-Door Offer. You know the feeling. You want to help businesses, you want to make money, but you don't have case studies yet. You're basically asking people to trust you based on... what exactly? And even worse, you're guessing at what they need instead of letting them tell you. ━━━━━━━━━━━━━━━━━━━━ 🎄 Here's What Happened I sent a super simple white label SaaS video to a business owner who was referred to me by a former business associate. Nothing fancy. Just walked through a few different services I could help with. They wrote back asking about a service mentioned in the video that I had NO IDEA they were looking for. That one video turned into $10,000 in revenue generated. Not because the video was perfect. It was because it gave them a solution to a specific pain they were feeling at the time. This same Foot-in-the-Door strategy generated over $500K in revenue in the first year, and connected me with higher profile clients. If you've gone through Jay's Intro or Copywriting modules, you've heard him break down why foot-in-the-door offers work. This is that principle in action, you stop feeling like you're asking for a favor and start offering value. ━━━━━━━━━━━━━━━━━━━━ 🎁 Your Christmas Gift From Me (And a Fellow Insider) If you're looking for a foot-in-the-door offer that actually works, with zero fulfillment, I want to help you kick off 2026 with a bang. Here's what we're doing: We'll give you a white-label video, messaging, + offer fulfillment that you can use. All you need to do is some outreach to prove to yourself that sending targeted messaging that solves a prospect's pain actually works...