Howdy pricing people! As we wrap up 2025, I'm curious: What's one piece of pricing content that really landed for you this year? Could be a book, an article, a podcast, or even just an idea that you found and immediately had to share. Drop it in the comments. Would love to see what resonated across the community! I'll start: I love the concept of Value Literacy that I learned from @Mark Stiving. He defines Value literacy as the understanding of how buyers perceive value, evaluate tradeoffs, and decide what to pay. Highly recommend the full post to go deeper on the concept. I expect this to become even more important in 2026, especially as we enter the Credit Apocalypse. Look forward to seeing what you all recommend so I can load up my holiday reading list 🙂 Happy Holidays! Rob + John

https://www.linkedin.com/posts/marcussheridan_this-is-so-ridiculous-a-team-member-of-activity-7302699723885326336-97g4?utm_source=social_share_send&utm_medium=android_app&rcm=ACoAADipAOoBbvkfKaUA3ujNjcEfIDfPaLZR4iw&utm_campaign=copy_link A while back I read an an example about responding to the question "how much does a truck cost?" Sales rep can either ask a dozen follow up questions and give a tighter range as the first numeric response or say a broad range and then use the questions to find out what the customer values. "We have models from $18k - $125k that are designed for different needs such as towing, cargo capacity, luxury interiors and even fitting multiple children carseats. Let's talk about how you plan to use your truck" Buying a timeshare vacation property is a notoriously shrouded process where people are intoced by a few nights free stay, a fancy meal or some other perk to sit through a sales presentation. Even this seems better than a lot of b2b SaaS companies who want to email SPAM you and set time killer meetings instead of just publishing their pricing and packaging.

Are there any free websites that provide information on companies' pricing strategies and list prices?

Hi team, is there any public case study that talks about how an organization with consumption-based pricing model moved from one value metric to another one? What are the operational steps they followed?

Atlantic interview with an economist digging into inflationary causes especially in the grocery industry. Lots of great references to academic research in supply chain, and behavior concepts like price wars, prisoners delimma, rocket/feather pricing... Whitelable/store brands get a focus near the end. (It's entirely US centric discussion, FYI for this broader global audience.) https://www.theatlantic.com/podcasts/archive/2024/10/greedflation-inflation-grocery-prices-corporate-greed/680432/?utm_campaign=the-atlantic&utm_content=true-anthem&utm_medium=social&utm_source=linkedin