I’ve closed $2.8M on LinkedIn in 2024, reached 6 figure/mo and helped dozens of agencies to scale using 3 tactics:
1. Create Case-Study Posts (2–3 Times a Week) Forget posting daily or leaving spammy comments. Instead: - Post 2–3 times a week (best days: Tues-Thurs, 9-11 AM). - Write posts solving a specific client problem, structured like a case study: 1) Start with a pain point (e.g., “A cold email agency struggled with 1% response rates.”) 2) Share your solution (e.g., “We fixed their targeting, hook, and offer.”) 3) End with a result (e.g., “Response rates jumped to 12%, landing meetings with top companies.”). 4) Call to Action: End with a question like, “What’s your current response rate? Drop it below, and I’ll share a tip to improve it.” 2. The Connection Method Stop pitching right after connecting. Instead: - Find 10 engaged prospects (people commenting on your posts or others in your niche). - Send personalized connection requests mentioning their engagement. 1) Example: “Hey [Name], saw your comment on [Post Topic]. I’d love to connect and share insights on [relevant topic].” - After they accept, wait 48 hours before messaging. In the meantime, engage with 2–3 of their posts. - Share a useful resource with a personal note: 1) Example: “Hey [Name], as promised, here’s the framework that helped us boost response rates. The section on [specific problem] might be especially helpful.” 3. Referral System Referrals aren’t just luck. You can create them. Here’s how: - Find your top 5 client success stories. - Share those stories as case studies or appreciation posts (tag your client!). 1) Example: “Huge shoutout to [Client Name]! They went from 2 meetings/week to 15 with a 12% response rate. Proud to be part of their success!” - Look at their connections and reach out to similar businesses. 1) Example: “Hey [Name], I saw you’re connected with [Client]. We helped them go from [Before] to [After]. I’d love to share the exact framework we used!” These strategies are important, but work a fraction as well without a attached cold email system.