Still figuring out your offer? Landing page half-done? Ads sitting in drafts? I just dropped a brand new free course inside the community called: Launch Your DTC Brand Checklist It’s the exact roadmap we use with brands to go from “I’ve got a cool idea” to “I’m actually driving traffic and getting sales.” We break it down into simple, doable steps: → Nail your offer→ Build your buy box + landing page→ Create ads that don’t suck→ Launch with a budget that doesn’t blow your entire bank account Drop a comment with where you’re at right now and we’ll point you to the lesson that’ll help most. P.S. This Friday at 4pm EST, @Antonio Romero is going live for a full walkthrough where you’ll see how to instantly generate ad creatives, product shots, social posts, and more. He'll even take your product photos and generate ad creatives for you (FOR FREE). If you’ve been dragging your feet on launching ads, this is your wake-up call.

I wanted to share a recent win from our CRO work with Vernal Brands and explain exactly how we made it happen. The challenge: • December 2024: under 750 sessions per month • Conversion rate below 0.27% Our approach 1. Reverse-engineered a subscription-friendly offer using budget-backwards ROAS planning 2. Redesigned the product page with clear benefits, trust signals and conversion-focused layouts 3. Launched our custom Growthub drawer cart to keep shoppers engaged as they browsed 4. Streamlined checkout to remove friction and speed up purchases By April 2025 we saw: • Sessions jump to 3 500+ per month • Add-to-cart rate climb to 9.9 percent • Reached-checkout rate hit 6.4 percent • Purchase rate rise to 2.86 percent—a 2.6× lift • Paid-traffic purchase rate soar to 5.06 percent Want to see the full case study? Check it out here!

Just shared a behind-the-scenes video in the paid community walking through some of the latest improvements to the AI CMO Agent, our in-house creative tool that helps you generate high-converting ads in minutes. Here’s a preview of what you can now do: - Instantly generate ad creatives using reference images and custom prompts - Resize your ads into multiple formats like Reels, square, or landscape - Make live edits directly in your ad gallery without starting over - Adjust layout, spacing, backgrounds, and more with a few clicks This tool is built to help founders and marketers move fast while keeping quality high. Want access? Join The Secret DTC Vault to unlock the AI CMO Agent along with trainings, tools, and support to find your next winning ad creative! 👉 https://www.skool.com/secret-dtc-vault/about Let me know if you have any questions about what's included.

Let’s have some fun today! What was your very first job? I was drying cars at a carwash my dad managed when I was 14. It was tough but made me realize manual labor is not of me 🤣 Let me know in the comments!

We just launched the latest version of our AI Marketing Asset Analyzer. It’s now helping 6-Week Challenge members analyze ad creatives, emails, and landing pages in seconds with data-backed feedback. You’ll be able to: - Instantly evaluate your creative quality - Improve your copy effectiveness - Fine-tune messaging across channels If you’re part of the free community, you don’t have access yet. But that changes the moment you join the 6-Week DTC Challenge. Here’s what you unlock when you join: ✔️ Full access to the Analyzer ✔️ Plug-and-play templates for landing pages, ads, and emails ✔️ Exclusive Live calls for strategy and feedback ✔️ A proven system to help you grow faster If you’ve been sitting on ideas, testing ads that don’t scale, or struggling to improve performance, this is the fastest way to break through. The next round of the challenge kicks off soon! Join here to get full access: https://www.skool.com/secret-dtc-vault/about Drop any questions below!