NEW CRO CASE STUDY · The DTC Vault by Growthub

NEW CRO CASE STUDY

I wanted to share a recent win from our CRO work with Vernal Brands and explain exactly how we made it happen.

The challenge:

• December 2024: under 750 sessions per month

• Conversion rate below 0.27%

Our approach

Reverse-engineered a subscription-friendly offer using budget-backwards ROAS planning
Redesigned the product page with clear benefits, trust signals and conversion-focused layouts
Launched our custom Growthub drawer cart to keep shoppers engaged as they browsed
Streamlined checkout to remove friction and speed up purchases

By April 2025 we saw:

• Sessions jump to 3 500+ per month

• Add-to-cart rate climb to 9.9 percent

• Reached-checkout rate hit 6.4 percent

• Purchase rate rise to 2.86 percent—a 2.6× lift

• Paid-traffic purchase rate soar to 5.06 percent

Want to see the full case study? Check it out here!

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