Net impression is the overall feeling an ad gives you, no matter what words it actually uses. The FTC uses this idea to catch ads that trick people, even when the ad never tells a direct lie. Imagine two different ads for the same course on how to write cold emails to get customers. In the first ad, the person filming is sitting inside a fancy Lamborghini with cool friends, talking about the course while showing off a rich lifestyle. In the second ad, the person sits at a plain desk and says something like: “I'll teach you everything I've learned over ten years, but you'll have to work hard. I can't promise you'll make money.” Both ads might say the exact same things about the course. But the feeling you get is totally different. The first ad makes you think, “If I buy this course, I'll get a Lamborghini and live like a celebrity.” The second ad makes you think, “I'm buying a set of skills, and what I get out of it depends on how hard I work.” The FTC would have a problem with the first ad and be fine with the second, because the overall feeling matters, not just the exact words. Net impression can be harder to spot than a flat-out lie, because it is more about the vibe of an ad than any one specific claim. But one of the most common problems is testimonials. If an ad shows one person's amazing result front and center, it can make you feel like that result is normal, even if the ad never says that. The Skool newsletter below is a good example. The subject line says: “$300k/month (no team + 95% profit).” Before the reader even opens the email, they already have a feeling. “This is what Skool does.” Then the email opens with Nick Saraev's story. He makes $300k a month with 95% profit, without a team. The email wraps up with this line: “The method is always the same... Create content → link to your skool → get members → make money.” The email is not saying Nick got lucky, and it doesn't say Nick is an outlier among thousands of community owners on Skool. It is saying there is a method, it always works, and here it is. The NET IMPRESSION is that if ANYONE follow the steps, the money follows.

As AI rapidly changes everything, you don’t have to panic and assume you’ll end up doing manual labor just to survive. Four years ago, when people were still using ChatGPT for dad jokes, Mario Castelli said something that stuck with me: “Treat it like an intern.” That has been the most useful way to think about AI. AI is a tool. And people who know what they’re doing love good tools because they save time. But like any tool, if you don’t know what you’re doing, it won’t help you. Take copywriting. If you don’t understand what good copy looks like, AI won’t magically fix that. If you understand copy, you can treat AI like a junior assistant. You give it context, examples, and clear instructions. It gives you a draft you can actually use. And that’s the key. Most people still need to edit. AI doesn’t know what’s wrong unless you do. If you can’t see what needs fixing, you won’t get better output. Watch how the industry keeps shifting. First, people sold prompts. Then they sold courses on how to write prompts. Then they sold bots. Now they’re building AI agents that run tasks on their own. Some are even teaching people how to build systems of agents that work together. Same pattern. Better tools. There are a handful of people, like Mario and Luke Iha, who can push out ads that are basically ready to run. Even if you had their tools, it wouldn’t matter if you didn’t understand marketing like they do. So when everything starts moving fast and it feels overwhelming, I come back to one idea: Treat AI like an intern. If I want better results, I need to get better at directing it. That means staying up to date on marketing, understanding platforms, and knowing who actually has real expertise. More than anything, it comes down to critical thinking and common sense. That’s what keeps me pointed in the right direction. Over time, AI has made me better at marketing. But it’s also helped with random things like stain removal, fixing recipes, and figuring out what’s wrong with something around the house.

I'm lucky to be in Jordan Hall's Rising Tide group. Even luckier to know Liana, Curt, and David personally from our live events. I've seen them present "What's Working Now" live and one thing I love is they are continually optimizing and experimenting. They honestly love helping people get around obstacles they've solved and generously share to save others the pain of figuring things out using trial and error. Please attend if you're interested and feel free to share the link. https://events.thevipcrew.com/ads Even though I don't manage Facebook ads for clients I would pay for this presentation just to stay up to date.

Welcome to Copywriting Launchpad 🚀 Congratulations. You made an excellent decision to join us. You are now part of an exclusive community of ambitious, entrepreneurial individuals who are determined to achieve freedom through copywriting. This is your corner of the internet, a place where you can master your skills, share your experiences, and support your fellow copywriters on the same journey. In this community, you'll find a diverse group of copywriters who, like you, are taking aggressive action to achieve their goals. Are you ready to begin? Here's what you must do first. Unlock full community privileges so you can: - Create posts - Access your bonuses Start by introducing yourself to the community and welcoming other members below 👇 1. Scroll down to the comment area and introduce yourself. 2. Comment on 3 people's introductions. 3. Like 2 people's comments. Share a little bit about yourself and answer these questions: - Who are you? - Why did you decide to become a copywriter? - What is the current challenge you are trying to overcome? - Share an interesting, random, or noteworthy fact about yourself. PRO TIP: As you interact, you'll earn additional points which will unlock the ability to Post and DM other members, as well as potentially unlock additional gifts. Share freely and help other members out to climb the leaderboard and prove you are one of the real ones. Get the FULL WALKTHROUGH of the community & what you can unlock here.

We have a ZERO tolerance policy toward spammers, self-promoters, and low-effort posts. We want to keep this community high-quality and focused on helping each other succeed. Community Rules: 1. Be positive 2. Make an effort 3. No self-promotion ❌ No Soliciting / Self-Promotion: There is no soliciting allowed within this group. If someone is trying to sell you something or spamming you with unwanted messages, they will be removed from the group immediately. 🔍 How to Report a Post or Member who Breaks the Rules: (See attached screenshots) Let's work together to keep this Skool professional and valuable for everyone. Thanks for helping us maintain the integrity of our community.