Most creators assume that if a video gets views, it will bring community members. That is not how it works. Views and conversions are two completely different things, and confusing them is the reason most YouTube-to-Skool strategies stall out. A video gets views when it matches what someone is already searching for. A video converts a viewer into a member when it speaks directly to a specific problem that person has right now, and then connects that problem to a place where they can get ongoing help. Those are two different jobs. A lot of YouTube channels are doing the first job well and ignoring the second entirely. The fix is not a better call to action at the end of the video. It is picking the topic itself differently. When the video is built around one problem your ideal member is actively trying to solve, the CTA becomes obvious rather than awkward. The viewer does not need convincing. They are already looking for what you offer. If you are building a Skool community and using YouTube as your primary traffic source, this is exactly what we work on inside The Content Revenue Lab. https://tinyurl.com/TheContentRevenueLab Des Dreckett - The Content Revenue Lab

57 to 62% engagement rate. Consistently. I didn’t believe those numbers were possible when I started this journey. Our members proved me wrong. Here’s what’s actually happening inside Crust and Crumb Academy. Our Saturday Bake-Alongs generate over 7,000 interactions in a single thread each week. Likes, comments, encouragement, troubleshooting, wins, fails, all of it. That kind of activity is what earned us our star on Skool.⭐ But the thing I look forward to most every week isn’t Saturday. It’s Sunday. Every Sunday I write a recap of the bake-along the way ESPN recaps a game I missed. Play by play. All highlights and no commercials. Every member who showed up gets mentioned by name. It’s long. It’s funny. It’s informative. And when you read it you feel like you were there, at the game. When you participated you feel seen. Everyone wants to see their name in print and my job is to make sure the ones doing the work get the spotlight they deserve. Last month I started a monthly roll call. Every member, new or veteran, re-introduces themselves. A paragraph that tells us what’s going on in their life. What they’re baking. We talk in passing every day in the chat but, we don’t really know each other that way. Oh your bread looks nice, beautiful score, nice oven spring. That’s not conversation. Turns out when you give people permission to open up they will. 654 members. Over 400 comments from members in that one introduction thread. That’s engagement. We also reach out to every new member personally. The application asks a question: what do you hope to learn or gain as a baker by joining the Academy? We use that answer to connect them with a specific classroom resource, a lesson, a recipe, something that speaks directly to what they came here for. Members who had never said a word in the community reply to those DMs. Now they’re involved.

If you've every thought about adding public speaking to your repetoire but are holding back for some reason, this is for you. The CLASSIFIEDS own public speaking expert @Traci Poe is hosting a masterclass. Check the calendar for exact times in your time zone for April 21. 𝗦𝗽𝗲𝗮𝗸 𝘁𝗼 𝗕𝗲 𝗦𝗲𝗲𝗻: 𝗘𝘅𝗽𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗥𝗲𝗮𝗰𝗵, 𝗚𝗿𝗼𝘄 𝗬𝗼𝘂𝗿 𝗜𝗺𝗽𝗮𝗰𝘁, 𝗮𝗻𝗱 𝗔𝘁𝘁𝗿𝗮𝗰𝘁 𝗠𝗼𝗿𝗲 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 You already know speaking can open doors. The question is… Why aren’t you doing more of it? For most people, it’s not a lack of ability. It’s hesitation, overthinking, or not fully seeing how powerful it actually is. In this masterclass, we’ll get straight to it: ~ What’s actually holding you back from stepping onto more stages ~ Why speaking is one of the fastest ways to expand your reach ~ And a few impactful tips that go beyond the usual “make eye contact” advice If you’ve been thinking: “I should probably be speaking more…” “I’m just not fully comfortable yet…” “I don’t know where to start or how to get better…” This will give you a clear starting point. And, if you’re ready to stop holding back and start using speaking as a real advantage, this will be worth your time.

The REPLAY LINK is here. If you missed the MasterClass - everything you need in one place!! _________________________________________ Today I am hosting a FREE live workshop called "Turn Ideas Into Tools with AI" with full live demo showing you exactly how simple this is!! See why so many solopreneurs are excited they came... You know that idea sitting in your notebook that you keep saying "someday" to? Or that lead magnet PDF you worked so hard on that people download and never actually open? What if you could turn it into a real, interactive, beautiful AI-powered tool this week? No coding. No tech skills. Just an idea and AI. You will watch me turn a simple everyday idea into something real, right in front of you. ✅ Interactive lead magnets ✅ Quizzes that capture leads automatically ✅ Landing pages that stop the scroll ✅ Workbooks people actually complete ✅ Client tools that make you look like a pro 📅 TODAY, Thursday April 2 ⏰ 2:00 - 3:30pm EST (1hr - 1.5hr) 🔗 Zoom Link Drop a 🙋 below if you're coming! 👇

Inside Enjoy Being Human you’ll find a space where you learn how to work with your mind, your emotions, and your real-life experiences. Here’s a quick look at what’s inside: • Live Sessions + Real Conversations (Weekly) Sunday sessions break down how your human works (thoughts, emotions, nervous system, integration) Friday open discussions are where you bring real life and talk it through. You’re met with grounded reflection from my 25+ years of therapist training and real lived experience. • Human Skills Tools One-pagers + resources for things like anxiety, emotional regulation, conflict, anger, grief Plus courses, guided meditations, e-books and handouts you can use anytime You can also ask for something specific (example: custom sleep support using CBT-I for insomnia) • Science (yes, I am a neuroscience geek) Understand how your brain and nervous system work step-by-step. This gives you authority to choose vs. just react to life. • Spiritual Connection Build a relationship with whatever aligns with you (source, higher self, God, Buddha, Allah, purplemonkeydishwasher…). You don’t have to navigate this human experience without guidance. If you want to get better at navigating your internal world and your relationships… you’ll probably like it here. It’s $27/month. Cancel anytime. Come join us inside Enjoy Being Human 🙂