Well, our latest Coffee Chat & Collab turned into a right old chinwag! I dragged Des along to share his famous 𝗥𝗼𝗮𝗱𝘀𝗵𝗼𝘄 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 — how he takes his events into other Skool communities, builds relationships and, more importantly, gets paying clients without leaving his desk! 😂 And blimey, did we cover some ground! 🚗 Why you shouldn't go charging into other communities pitching your events like a bull in a china shop! 📣 Why you probably aren't promoting your events nearly enough. Yes, apparently being annoying is a GOOD thing! (I've been practising for years!) 🤣 🔓 Why you should stop hiding all your good stuff and actually give people something useful. 👀 Why 800 community members might mean absolutely bugger all if nobody's doing anything! 🤝 Why collaborations should be a two-way street, not a one-person promotional circus. And we even got into the rather touchy subject of 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 𝘄𝗵𝗼 𝗷𝗼𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗮𝗻𝗱 𝘁𝗵𝗲𝗻 𝘃𝗮𝗻𝗶𝘀𝗵 𝗶𝗻𝘁𝗼 𝘁𝗵𝗶𝗻 𝗮𝗶𝗿! 👻 Honestly, there were some cracking nuggets in this one, along with plenty of laughs and a few home truths! 🎥 𝗧𝗵𝗲 𝗿𝗲𝗽𝗹𝗮𝘆 𝗶𝘀 𝗼𝘃𝗲𝗿 𝗶𝗻 𝗦𝗸𝗼𝗼𝗹 𝗘𝘃𝗲𝗻𝘁𝘀 𝗗𝗮𝗶𝗹𝘆, so pop across and have a listen. You might just pick up something that changes how you run your next event! And if you've got an event coming up, you know where to get it seen! 😉 👉 https://eventsdaily.online Heather ☕🤣

Hi! I’m Ahmy, leader of Enjoy Being Human, a community where we practice skills that make being human a little easier (and a lot more enjoyable). We do a Live session every week. This Friday, for the Hunter’s Moon, I’m opening it to everyone. 🌕 📅 Friday, October 23rd, 4:00-5:00 PM ET 💻 On Zoom Register here: https://us06web.zoom.us/meeting/register/is76uf5qR3CZaxleIGa2bA Zoom emails you your own join link after you register. If you don’t see it, check spam or promotions. What we’ll do together: - Play Fact/Myth with popular full moon beliefs (some of the answers surprised me) - Talk about why rituals help, whatever you believe about the moon - Settle into a 25-minute guided energy meditation to set down what you’ve been carrying - Design a simple ritual for the days around the full moon, with a handout to take home 𝐁𝐫𝐢𝐧𝐠 𝐚 𝐬𝐦𝐚𝐥𝐥 𝐨𝐛𝐣𝐞𝐜𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐡𝐨𝐥𝐝 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐡𝐚𝐧𝐝, 𝐥𝐢𝐤𝐞 𝐚 𝐬𝐭𝐨𝐧𝐞, 𝐚 𝐫𝐢𝐧𝐠 𝐨𝐫 𝐚 𝐜𝐨𝐢𝐧. 𝐖𝐞’𝐥𝐥 𝐮𝐬𝐞 𝐢𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐦𝐞𝐝𝐢𝐭𝐚𝐭𝐢𝐨𝐧. The moon is full on October 26th, so we’ll be working with its energy as it builds. Brand new to moon work? Perfect. Come as you are. ~ Ahmy 💜

Hosted by CLASSIFIEDS premium member @Des Dreckett ! Des Dreckett is running a free live talk on how AI has changed making, producing, editing and marketing video, and how to start using it. It's worth your time if you make content. It's 30 minutes, then 30 minutes of live Q&A. Here's the reason he's doing it. A lot of creators use AI to write scripts and ideas, but very few have connected it to the tools they work in and given it real work. A UK survey of 1,000 small business owners this summer found that only about 5% regularly use AI tools that carry out tasks across their other tools. Meanwhile, most people still make video the way they did in 2022: a face-to-cam recording, their own B-roll, a long edit, captions, export. That works, but it takes a lot of hours, and that's where the gap is opening up. What Des will cover How most creators make video today, and what it costs in time. He'll use his own old workflow as the example. A short history of how each era of video making removed one barrier, and which barrier is left now. Making: going from a script to a finished clip, including generated B-roll, native audio and keeping a character consistent between shots. Producing and editing: what used to need a camera, a studio or a crew, and what editing looks like now, with a real before and after. Marketing: turning one video into shorts, a YouTube cut and posts, and testing what works instead of guessing. Where AI still looks like AI: hands, text, drift on longer shots, lip-sync, skin that's too smooth. He'll also cover where AI tools still fail on whole jobs, which is why I'd trust the rest of the talk. Des isn't telling anyone to drop their camera or chase every new tool. He's showing what's possible now and being straight about what isn't. Who it's for: creators, editors and one-person businesses who already make content. Who it isn't for: anyone looking for UGC avatars, AI influencers or an AI agency. When: UK: Monday 19 October, 8 pm (BST) / 19:00 GMT

Sorry not sorry for the title. I'm closing my Skool Monetization Lab community, and the reason is simple. I give away good content for free, and free members don't act on it the way my paying members do. I'm in my 50s, and I don't have time to waste like the younger "whippersnappers" (I have never written that word before 🤣). For me, time is currency, so I looked at this as return on time. In my paid communities, people have put money in, so they turn up and do the work. In SML, free content gets treated like a free sample. People take it and don't act on it 😏 That gives me a simple rule on pricing: 𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗯𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝘁𝗿𝗮𝗳𝗳𝗶𝗰: a low-priced subscription is the better model, because paying filters for people who will act. 𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻'𝘁: stay free. A price on an empty room only leaves you with an empty room. My own traffic comes from YouTube, and that's what keeps my paid communities full. Two more reasons. There are now a lot of free communities teaching the same thing, so it's hard to look different from the one next door. And the same hours in my other communities earn more. I use one test. If I'm not hearing at least one "KACHING" a week, the time and resources are being wasted. SML started as a test, and it worked at the beginning. Then Skool changed the rules. I'm not going to sit and cry about it. I've never been afraid to kill what isn't working, so I'm closing the doors. 𝗜'𝗺 𝗻𝗼𝘁 𝗲𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗶𝗻𝗴 𝘆𝗼𝘂 𝘁𝗼 𝗰𝗹𝗼𝘀𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆. 𝗔 𝘀𝗶𝗺𝗽𝗹𝗲 𝗽𝗶𝘃𝗼𝘁 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝘁𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿. Here's how to check yours this week: Add up the hours you spent on it last month, including posting, replying and prep. Then count the sales, bookings or paid sign-ups that came from it. Divide the hours by the sales and you have your number. If you can't point to at least one sale a week, ask yourself two questions. Do I bring my own traffic? Would the people in here pay for what I give them? If the answer to the first is no, the pivot may be as small as changing who you're bringing in.

It's time to celebrate each other! In the COMMENTS BELOW, please share a Skool community you think is doing really great things. It can be one you've participated in yourself or one that you've heard from others is amazing. Please do the following: 1. Tell us the name of the community and link to it (affiliates allowed). 2. Tag the person who owns the community. If they are not in the CLASSIFIEDS, then please send them a DM and let them know that you mentioned them here. I promise you will make their day! 3. Describe why the group is so wonderful and how it has helped you. Please DO NOT just copy and paste the About page! 4. Comment on each others comments and scroll through the referrals to see if there's an amazing group you are missing out on! Thanks so much for supporting each other and this community! Please note that any #FriendFriday mentions that are created as new posts will be deleted. Thanks! Please DO NOT promote yourself. 🤨. The entire community is for promoting yourself. This post is for celebrating someone else. 😊