THE UNSEEN DANGERS OF "ALWAYS WINNING"...
I feel the need to rub the shiny off of sumpin for ya. Winning... A fellow Ronin said recently to me, "Tony when are you not winning?..." Truth is there are way more times that I LOSE than I win. But because I "Respect the coin..." I don't lose MUCH when I do. Last year I had some banger BEAMer campaigns. With one partner in March of 2023, I did $230k. NOT BAD. Tony "WINS"... And I started making PLANS for how awesome the next campaigns were gonna go. But you know what? I had 5 stinkers in a row after that. One of them was with @Jim Niswonger. He set up a sweet little 37k list in the PD niche. No brainer! PD is a strong point for me. But ya know what? The day before we were gonna start promoting? The partner started to dictate how the copy was gonna go and what we were gonna do. Tony killed the campaign. @Jay Beckham and I partnered up on a deal with a guy I had been following for a year already. I dug the guy's online message! No brainer, I already believe in what he's doing. But several red flags later during onboarding calls and the day before the campaign was to start they started dictating how the copy was gonna go... Tony killed the campaign... And a buddy of mine introduced me to someone with a 90k list in the real estate niche. Had the coffee date with the owner and BANG it was as sweet a deal as it gets. Easy, collaborative, and needed LOTS off her plate. Day before the campaign is to start? Her husband (also her marketing director) steps in and tries to kill the deal. We work it out... The second email goes out and I get a RECORD number of hand raisers... ...the husband steps in and kills the deal. Come to find out? He HATED that his wife had agreed to a 50/50 deal and felt HE could do just as good lol. I walked away not sweating it. I didn't lose MUCH. Here's my point... What I do isn't NEARLY as important as WHO I choose. And I've discovered WHO I choose has everything to do what the stance I'm coming from.