So who is changing up their campaign structures or service delivery and how? How do we now measure each ad's effectiveness , if they are part of a sequence that ultimately gets the conversion? And is it true that users can't jump from 1 campaigns ads to another? to make a sequence. but they can jump from adset to adset if contained in the 1 campaign? look forward to your comments

What's the best lead gen strategy for an established business but first time trying ads. I've been going: Step 1: leads campaign, broad targeting, high volume, lead form and pixel = more leads / less quality. Step 2: add qualifying question/s on lead form, conditional logic = leads / better quality / more expensive Step 3: Setup CAPI and lead funnel events = gathering data Step 4: Edit leads campaign to optimise for conversion event = higher quality , lower CPL (according to meta) Step 5: setup landing page, and optimise for schedule = highest quality Im only up to step3 but do you think thats a good long term strategy, ie start broad and refine over time? Thx in adv

Hey everyone, Just came up with a cool automation to generate leads for your SMMA/Automation Agency on Autopilot. Firstly, use a Facebook group scraper. Look for groups where your target customers are (e.g. small business groups / Automation groups). Scraping these will give you a huge list of people who are likely to be running their own businesses and could require your services. Secondly, use ChatGPT to write customised outreach messages specific to each lead. Finally, use the FB Messenger module to send these messages directly to the leads' inbox. This can save hours on cold outreach every week and generate more revenue for your business. Check out the screenshot below. Any q's please let me know.

What’s the one metric you actually care about most even if no one else talks about it? My answer i nthe loom below

What do you need to let go of in order to scale your agency to the next level?