Lead ads Strategy for business · Agency Service Scaling Kings👑

Lead ads Strategy for business

What's the best lead gen strategy for an established business but first time trying ads.

I've been going:

Step 1: leads campaign, broad targeting, high volume, lead form and pixel = more leads / less quality.

Step 2: add qualifying question/s on lead form, conditional logic = leads / better quality / more expensive

Step 3: Setup CAPI and lead funnel events = gathering data

Step 4: Edit leads campaign to optimise for conversion event = higher quality , lower CPL (according to meta)

Step 5: setup landing page, and optimise for schedule = highest quality

Im only up to step3 but do you think thats a good long term strategy, ie start broad and refine over time?

Thx in adv

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