Who you’re serving: Women over 40, especially in perimenopause/menopause, who are struggling with weight loss, belly fat, inflammation, fatigue, cravings, and feeling stuck in their bodies. What problem you’re solving for them: They feel like what used to work no longer works. They may be eating “healthy,” trying to be disciplined, or cutting back, but they’re still dealing with stubborn weight, low energy, inflammation, and confusion around what their body needs in perimenopause. I help them learn the habits that work for their body. What your offer/service is: A supportive coaching program that helps women lose weight and reduce inflammation and balance hormones through realistic nutrition, balanced meals, lifestyle support for sleep, stress and movement, as well as mindset, and accountability — without fad diets, calorie counting, or intense restriction or hours at the gym. What their end result is: They feel better in their body, have more energy, reduce cravings and inflammation, lose stubborn weight, improved body composition and fit better in their clothes and feel confident knowing how to nourish themselves in a way that is sustainable long-term. They also have improved blood sugar, less achy joints and pain, better cycles if they're cycling, and better cholesterol/lipid panel numbers. What the price is: My current cohort/program is typically around $1,500-$2000 depending on the offer and payment option. What the time frame for delivery is: The program is delivered over about 12 weeks. What the biggest pain point of the audience is: They feel frustrated and discouraged because they are doing a lot of things “right,” but their body has changed after 40 and they don’t know what actually works anymore. Physical pain points: Belly fat, fatigue, pain from inflammation, symptoms of hormone imbalance.