Ashraf Nayeem

Hey guys! I'm offering two types of leads to my clients depending on what they can work with: 1. Medical Leads 2. Non-Medical Leads Should I: a) Use one pixel/dataset with 2 different events (one for medical leads to trigger and another for non-medical leads to trigger) OR b) Have two separate pixels (one for medical and another for non-medical) Keep in mind, there are clients who could take both medical and non-medical patients whilst others can only take one or the other. My initial thought is to go with 1 so there's more data in the pixel but I'm curious to hear what you guys think!!

New comment 1d ago

Ashraf Nayeem

1 like • 1d

Go with one pixel, with two separate conversion events. Meta ads optimize based on volume of quality signals. Splitting pixels dilutes your learning data. You want one pixel accumulating data from all lead completions, even if they’re in different subcategories. You can still build custom audiences, lookalikes, or retargeting segments off those event labels later on as needed.

Luis Rangel

16d •

General discussion

Home Remodeling Leads

I own a remodeling company, we get a best leads with google LSA here in the states. Is anyone here doing PPL in the home improvement niches? was thinking about windows, siding, flooring, painting.. bath and kitchen remodels do take a little bit to convert being high ticket.

New comment 8d ago

Ashraf Nayeem

0 likes • 15d

@Daniel Kareem If you notice the screenshot shared , most of the calls are from google search and google maps , the conversion rate which the client is able to convert is about 8-15% . Most of them go into a GHL CRM which they manually add, where automation workflows are setup for followups. This way even data capture happens for the calls as well.

Ashraf Nayeem

0 likes • 8d

For non-emergency services, there is usually more drop-off when you force prospects to call directly.

Dewei Zhang

11d •

General discussion

Anybody in Healthcare or IVF Leads?

Just looking to make friends:)

New comment 5d ago

Ashraf Nayeem

0 likes • 8d

I am in the healthcare niche , not into IVF but currently testing medical tourism offers.

Martin Zhong

10d •

General discussion

What do you do if your ad gets no leads?

So working with a client and we were doing quite well, but they decided to change to a different service. Now I'm using a static text ad and it hasn't gotten any leads. I think it's really more so the service than the actual ad or offer, but don't know what to do?

New comment 3d ago

Ashraf Nayeem

1 like • 8d

If ads worked before and only stopped working when they switched services, that’s almost always a demand/offer issue, not necessary the ads. Your role is to prove it with data and suggest either repositioning or upselling it through a proven entry-point service.