ie. Hyros, Click Magick. Anyone using one? I use Click Magick - after moving to it, I don't think I could live without it for real time ad costs. See image of FB ads manager vs. Click Magick report, same channel & time of day. They lag a little. Google ads platform is usually way behind in reporting real time conversions.

For those running life insurance offers - is anyone testing other types besides Final Expense, like Term or IUL? I’m curious how those are performing as I’m looking to expand beyond just Final Expense and would love any insights.

One thing I’ve noticed scaling local pay-per-lead campaigns is that even strong offers start fatiguing faster than expected. Our sweet spot has been rotating hooks or offers every 10 to 14 days, even when keeping the same targeting and creative. For example: “Free Quote” → “Free Home Safety Check” → “$25 Off Any Service” Same audience, completely different lead cost. Curious what others are seeing. How often do you change up your offer or angle before lead costs rise? And what kind of offer variations have given you the biggest drop in CPL lately?

I’ve been in the performance space for a while. We’ve built and run ad campaigns across a bunch of local service niches (electrical, lighting, automation, etc.), and recently started scaling a proper pay-per-lead model across a few cities. Here’s what I’ve learned the hard way so far: - Tracking and client transparency kill most early PPL models. If the client doesn’t trust your numbers, they stop paying fast. - Lead quality is 90% about offer positioning, not ad targeting. Once we switched from “Free Quote” to “Free Home Safety Check,” our CPL dropped and close rate tripled. - Automation only matters if it fits the client. Fancy tech means nothing if their office still writes quotes on paper. We’re now using AI to follow up with leads, score them based on response behavior, and feed real-time lead quality data back into the ads. It’s getting scary good. Curious.. for those already deep into this model: 👉 What’s the biggest bottleneck you’re still running into when scaling pay-per-lead? Let’s trade notes and see if we can shortcut each other’s learning curve.

I haven't posted a performance update for a little while, so here's one for the whole month of September. I'm not sharing this to show off, but rather to show what a mature PPL agency can do in 1 vertical, which is what you should be aiming for. It did take us about 15 months to reach this level, it certainly didn't happen over night! Any questions, please let me know!