I haven't posted a performance update for a little while, so here's one for the whole month of September. I'm not sharing this to show off, but rather to show what a mature PPL agency can do in 1 vertical, which is what you should be aiming for. It did take us about 15 months to reach this level, it certainly didn't happen over night! Any questions, please let me know!

I’ve been in the performance space for a while. We’ve built and run ad campaigns across a bunch of local service niches (electrical, lighting, automation, etc.), and recently started scaling a proper pay-per-lead model across a few cities. Here’s what I’ve learned the hard way so far: - Tracking and client transparency kill most early PPL models. If the client doesn’t trust your numbers, they stop paying fast. - Lead quality is 90% about offer positioning, not ad targeting. Once we switched from “Free Quote” to “Free Home Safety Check,” our CPL dropped and close rate tripled. - Automation only matters if it fits the client. Fancy tech means nothing if their office still writes quotes on paper. We’re now using AI to follow up with leads, score them based on response behavior, and feed real-time lead quality data back into the ads. It’s getting scary good. Curious.. for those already deep into this model: 👉 What’s the biggest bottleneck you’re still running into when scaling pay-per-lead? Let’s trade notes and see if we can shortcut each other’s learning curve.

Is it me or does Unbounce not let you optimise one page both for mobile and web? When I make changes to make it look right for mobile mode it ends up changing the view for website - & vice versa. How do you guys work around this?

Hey, I am working in FEX in Germany and could get maybe my first high-volume client (insurance company). The problem: My contact wants to control everything, the funnel, ads etc, and also wants to talk or call with my current clients to see if its legit and also expect that the standard is that I am giving them a established story, sales process, scripts etc. (what I dont have yet), legal things etc. and it feels more like he would be my stressfull boss. So there is a huge potential, but because of those reasons I really dont have a good feeling and it feels extremely draining and would prefer to focus more on my own modell, because this is the opposite why I started with PPL. What would you do in my position?