So working with a client and we were doing quite well, but they decided to change to a different service. Now I'm using a static text ad and it hasn't gotten any leads. I think it's really more so the service than the actual ad or offer, but don't know what to do?

How do you calculate conversion rates accurately? Because every client has different sales processes, call leads at different times etc. Someone i spoke to said to measure leads that show up on a call booked/or answer the phone and are interested in the service (since that depends less on each client) Also if ad performance declines after you turn an ad back on, what do you do? I've launched new creatives, and am in the works of making a video ad, but for my clients' current niche and service seems like the performance has died a lot.

I have a client which I'm working with and I ran an ad for them which was static image but got no leads. Then we used a scripted video ad, for some reason it performed way better and generated a lot more leads which were qualified. Not sure why as we've always used static ads

What's everyone's experience like with website pixel vs lead form leads? Is the Pixel better for data tracking?

Is there any situation where retainers can work better for an agency eg with a specific service like Google ads which I see a lot of agencies doing? Seems like a very popular model for local businesses.