WHAT I LEARNED FROM DOING 10 SKOOL COMMUNITY AUDITS š¤
(Nā those Unexpected patterns I didnāt see coming) Over the past week, I offered a handful of Christmas community audits to the epic members in THE BACKROOM. I went in thinking Iād mostly be supporting other community owners, helping them spot gaps, tweaks, missed opportunities. What I didnāt expect was how much it would teach me too.(this bit surprised me more than I thought it would, if Iām honest) Seeing different communities from the inside, back to back, gave me an outside perspective I didnāt have before. When youāre inside your own space every day, you often stop seeing certain things. You assume things are obvious, and forget what it feels like to arrive like a newbie, slightly awkward-ish, not wanting to get it wrong. (that slightly hover-y feeling⦠weāve all been that person, right?) [did-you see my POSTAPHOBIA post?] We cannot make assumptions, all the answers are often there for us, through the comments, the data, the analytics etc⦠(and yet we STILL assume⦠iykyk) Basically none of what Iām sharing here is right or wrong. This defo aināt judgement. Itās just PATTERNS I noticed repeating and looping, and a few things that made me have those little LIGHTBULB moments where I stopped and went⦠huh⦠ok then⦠and rethink how I build and lead community too.(also yes, I saw myself in some of these, not exempt here) āāāāā THE BIGGEST SURPRISE GOING IN⦠I kinda expected to see lots of content problems. Weak posts. Not enough value, conversations etc etc. Messy structure all that jazz.(you know, the usual suspects) But what I actually saw, over and over again, was this: almost nobody has a content problem. What most people have is a MOVEMENT problemā¦. Beautiful spaces. Gorg solid branding. Thoughtful heart-led badass leaders. But many members sitting quietly, watching, unsure what to do next. (lurking, saving posts, thinking āIāll come back laterā⦠and later never comes pfffttt) āāāāā PEOPLE DONāT ENGAGE BECAUSE THEY DONāT KNOW WHAT TO DO NEXT (often)