Hello, coaches! Keeping up with the content creation theme, I wanted to bring up our Wednesday debate. With the hype of being an influencer and going viral, every person who creates content should ask themselves this hard question: Do you want to be an influencer or a business owner? 📢 Higher engagement doesn't mean a higher conversion rate, and traction doesn't mean money. So the question is: How do you balance sharing viral or personal content vs educational and value-driven content in your marketing funnels? Personal stories generally get great engagement. They are relatable to your target audience and inspire them to follow a similar path. They also tend to have a larger reach and are great at building community. Nonetheless, if overused, they can come across as low in value. Educational content is great at positioning your brand as an expert in your field. It communicates the value you offer and keeps your community engaged. But it can also feel cold and repetitive if overused. How do you manage it for your own brand? I would love to hear your thoughts!

Today, let's take a moment to celebrate our successes and meaningful interactions on LinkedIn. Share your wins, and let's spread some positivity! I would love to know about the most meaningful LinkedIn interaction you've had since you started your journey on the platform. For me, it was the time someone reached out to us saying they had landed a job simply by implementing the strategies and tips we had posted. Even if they never became a client, knowing that our content was valuable and actionable enough to help someone achieve their goals was incredibly rewarding. Moments like these remind us of the impact we can have as career coaches and content creators. Whether it's inspiring someone to take action, providing valuable insights, or simply spreading positivity, every interaction on LinkedIn has the potential to make a difference. Share your most meaningful LinkedIn interaction in the comments below, and let's keep the positivity flowing!

Good for testimonials and opening more space to serve more clients!

Today, we had a very insightful session on how to grow your LinkedIn. Thank you, @Adam Broda, for sharing your tips and lessons, and thank you to all of the coaches who attended and asked awesome questions. If you couldn't attend this event, you can find the recording HERE in the Recordings section of the Classroom. Let us know your thoughts on the event, and remember that on Wednesday, at 1 pm EST, @Tiffany Uman will talk about how to Increase the Life Time Value of your client.

Happy Thursday, career coaches! As we continue our journey of growth and improvement, today's focus is on a crucial aspect of content creation: tracking. Tracking your content performance is essential for understanding what resonates with your audience, identifying areas for improvement, and ultimately maximizing the impact of your efforts. So, let's dive into how you should track your content for success. 1. Build a KPI tracker for your LinkedIn to fill out weekly 2. Track Impressions, # of comments, # of shares, new followers and new leads 3. Analyze what type of content (theme and format) is performing better with your audience 4. Apply that feedback while you create your strategy for the following week! Tell us, are you currently tracking your content?