🧐 Wednesday debate - How to balance the different type of content

Hello, coaches!

Keeping up with the content creation theme, I wanted to bring up our Wednesday debate.

With the hype of being an influencer and going viral, every person who creates content should ask themselves this hard question: Do you want to be an influencer or a business owner?

📢 Higher engagement doesn't mean a higher conversion rate, and traction doesn't mean money.

So the question is: How do you balance sharing viral or personal content vs educational and value-driven content in your marketing funnels?

Personal stories generally get great engagement. They are relatable to your target audience and inspire them to follow a similar path. They also tend to have a larger reach and are great at building community. Nonetheless, if overused, they can come across as low in value.

Educational content is great at positioning your brand as an expert in your field. It communicates the value you offer and keeps your community engaged. But it can also feel cold and repetitive if overused.

How do you manage it for your own brand? I would love to hear your thoughts!

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