Notes: Lead Generation Video 3 (Client psychology & Buying intent)
Psychology of the Lead (Client) (process of) Learn client psychology and intent,followed by proposing cover letter according to his needs to work with you only. The thought process of buying something from your previous purchase. Problem -> Emotion > logic > Action. Emotional Vs Logical Buying Triggers: Emotional fear desire pain status Logical Price features garantee proof People Buy with Emotions and justify it logically Trust is also very important, think in a way that client trust you so he given you the project ,so to make a sale you would need to win his trust by following: Value consistency Proof and many other factors. How to Identify Leads(=maybe Client) Intent: Question asked by the Lead's His behaviour(Seriousness) Choosing wrong lead Wastes Money Time the Lead 4. Paid lead generation Lead through ads Google/fb/tiktok/yt ads News/hoardings/brochures 5. Warm Leads The people who know you already follower email subscriber 6. Cold Leads First time intraction so they might not be interested in your services. Cold Email Cold DMs 7.b2b b2c Leads B2B = Buisness (Slow & High Value) B2C = Clients (Fast & Volume Based) High Tickets Vs Low Ticket Leads Low Ticket = High Volume && Low Value $ High Ticket = low Volume && High Value $ Final TakeAway Each lead type has its own use case Smart Business uses mix Identify Leads(his business and work align with your goal and pays you enough) so you don't get stucked.