Skeet Shooting vs Social Media Lead Generationπ―
Social media for commercial mortgage brokers is like skeet shooting - it's all about preparation, precision, and perfect timing. Here's how to hit your lead generation targets every time π§΅π 1οΈβ£ LOAD YOUR ARSENAL π Just like a skeet shooter preps ammunition, batch your content weekly: - Market insights (your "clay pigeons") - Success stories (your "sure shots") - Educational posts (your "practice rounds") - Industry news takes (your "reactive shots") 2οΈβ£ KNOW YOUR RANGE π― Each platform has its own "flight pattern": - LinkedIn = Station 1 (straightaway professional content) - Facebook = Station 4 (relationship building) - Instagram = Station 7 (visual storytelling) Master one platform first, then expand. 3οΈβ£ TIMING IS EVERYTHING β° Don't aim where the clay IS - aim where it's GOING. Peak windows: - LinkedIn: Tue-Thu, 8-10am & 12-2pm - Facebook: Wed-Fri, 1-4pm - Instagram: Mon-Fri, 11am-1pm & 7-9pm But use YOUR analytics to find YOUR audience patterns. 4οΈβ£ LEAD YOUR TARGETS π² Anticipate client needs before they voice them: - Difficult deal? Post about alternative structures like bridge loans - Economic uncertainty? Focus on stability - Hot markets? Highlight speed-to-close Your content should arrive exactly when prospects need it. 5οΈβ£ FOLLOW THROUGH πͺ Pulling the trigger isn't enough: - Respond to comments within 2 hours - Engage meaningfully with active prospects - DM consistent engagers - Track posts that generate actual inquiries (not just likes) 6οΈβ£ THE CHAMPIONSHIP MINDSET π Practice daily: 30 minutes each morning - 10 min posting - 10 min engaging - 10 min prospecting Track your "hit rate" - connections β conversations β deals. Adjust aim accordingly. 7οΈβ£ Both skeet shooting and social media are games of patience and persistence. You might miss a few shots, but champions stay focused on the next target. Ready to call "Pull!" on your lead generation? π― What's your biggest social media challenge? Drop it below π