Skeet Shooting vs Social Media Lead Generation🎯

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Social media for commercial mortgage brokers is like skeet shooting - it's all about preparation, precision, and perfect timing. Here's how to hit your lead generation targets every time 🧵👇

1️⃣ LOAD YOUR ARSENAL 📋 Just like a skeet shooter preps ammunition, batch your content weekly:

Market insights (your "clay pigeons")
Success stories (your "sure shots")
Educational posts (your "practice rounds")
Industry news takes (your "reactive shots")

2️⃣ KNOW YOUR RANGE 🎯 Each platform has its own "flight pattern":

LinkedIn = Station 1 (straightaway professional content)
Facebook = Station 4 (relationship building)
Instagram = Station 7 (visual storytelling) Master one platform first, then expand.

3️⃣ TIMING IS EVERYTHING ⏰ Don't aim where the clay IS - aim where it's GOING. Peak windows:

LinkedIn: Tue-Thu, 8-10am & 12-2pm
Facebook: Wed-Fri, 1-4pm
Instagram: Mon-Fri, 11am-1pm & 7-9pm But use YOUR analytics to find YOUR audience patterns.

4️⃣ LEAD YOUR TARGETS 🎲 Anticipate client needs before they voice them:

Difficult deal? Post about alternative structures like bridge loans
Economic uncertainty? Focus on stability
Hot markets? Highlight speed-to-close Your content should arrive exactly when prospects need it.

5️⃣ FOLLOW THROUGH 💪 Pulling the trigger isn't enough:

Respond to comments within 2 hours
Engage meaningfully with active prospects
DM consistent engagers
Track posts that generate actual inquiries (not just likes)

6️⃣ THE CHAMPIONSHIP MINDSET 🏆 Practice daily: 30 minutes each morning

10 min posting
10 min engaging
10 min prospecting Track your "hit rate" - connections → conversations → deals. Adjust aim accordingly.

7️⃣ Both skeet shooting and social media are games of patience and persistence. You might miss a few shots, but champions stay focused on the next target. Ready to call "Pull!" on your lead generation? 🎯

What's your biggest social media challenge? Drop it below 👇

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