One of the biggest lessons I’ve learned as a business owner is that market research doesn’t only happen with surveys or reports. You can use local Facebook ads as a powerful tool to learn exactly who your customers are, how they think, and what motivates them to act. For me, this meant two things: 1. Setting aside a monthly budget for ads, even a small one. 2. Dedicating a huge amount of time to creating and refining my ideal client profile. This is how I do it: Step 1: Start Small I began with a simple local ad campaign using a budget of 150 USD per month, which is about 5 USD per day. Instead of sending people to a complicated website, I funneled them straight to my WhatsApp Business number. This meant that every click turned into a direct conversation on my phone. Step 2: Expect Early Frustration Here is the reality: Facebook charges per click, but not everyone who clicks will buy. At first, many people asked questions without purchasing. The cost per click was high, and patience was required. This is part of the process. For example, in one campaign I invested $511 USD, reached almost 3,000 people, and received 179 clicks. The cost per click felt high in the beginning, but what mattered most was the information I gained. Step 3: Gather Data, Not Just Sales After one or two months, something valuable happens. You start collecting real market data such as: • Age groups that engage most with your ads • Whether men or women respond better • Common questions people ask before buying • Which locations bring the best performance • Which ad creatives and messages get the strongest response In my case, I learned that men represented 56.7% of my clicks, while women represented 43.3%. The strongest engagement came from the 35–44 and 65+ age groups, and locations like Florida, Texas, and New York performed especially well. This information is gold because it allows you to adjust your ideal client profile based on real behavior, not assumptions. Step 4: Improved Targeting

Some images from the expo, getting ready for my meeting today.

I just got the results from this weekend and as expected, Winnie the pooh took the lead. I have gathered more information on the campaign, and it has been a better experience than the first campaign. Why has this campaign been better: - Active campaign is more efficient: $2.85 CPC vs $6.45 CPC in the finished campaign, delivering nearly the same clicks with less than half the spend. I spent almost 50% less and got same results. It was all because i made a change in the demographic an audience, targeting it better, so for now i will keep testing audiences, in order to duplicate the winning ad and try new targeting to maximize reach while maintaining cost efficiency. Changes I will make, I will go only for 2 ads to have an A/B test. The winning Pooh and another meme to go after. I will not scale volume until I can find some more winning ads and try again.

If it doesn’t make money, it’s not a business, it’s an expensive hobby and waste of time. My personal experience: Before investing time and money into developing a product, I was already prospecting and closing clients. I’ve even sold before the product was finished. Why do I do this? Because when someone pays me upfront, I know what I’m offering solves a real problem. That validates my idea and allows me to build exactly what the customer needs, not what I think they want. It also lets me measure my Return on Investment (ROI) from day one. ROI is a metric that shows how profitable your business is. You calculate it by dividing your profit by the amount invested. Quick example: if you invest $1,000 and generate $5,000, your ROI is 400%. Measuring ROI helps you: - Identify if the money you spend on marketing, production, or equipment is actually generating results. - Make quick decisions: if something isn’t profitable, fix or stop it before losing more. - Know where to reinvest: double down on what works and eliminate what doesn’t. What I learned: 1. Prospect before producing: Talk to potential customers and validate if they are willing to pay. 2. Close sales first and ask for pay in advance: If they buy, you’ve validated your business and created cash flow. 3. Build based on demand, not assumptions: Let the market guide you, not your ego. 4. Measure ROI consistently: This ensures your business stays profitable and grows sustainably. Question for you: Are you already measuring the ROI in your business? Would you dare to sell and measure results before you produce?

So last week, I modified some of my ads, to improve upon them. I tried to be very minimalistic on them, in my case its not so much the quantity of the leads, but the quality of the lead. So i made an ad, like I showed in the past video, here are the results. Ad 1 Video ad from youtube: Results are overall ok, 1.5k views and just 1 client called so far. However the big win is that one client made an order and I spent less than 10 usd, and won at least 100x that amount in the order. So its been great so far, not the best results but converting strong.