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25d • Projects
FB ADS Campaign #2 - Day 6
I just got the results from this weekend and as expected, Winnie the pooh took the lead.
I have gathered more information on the campaign, and it has been a better experience than the first campaign.
Why has this campaign been better:
- Active campaign is more efficient: $2.85 CPC vs $6.45 CPC in the finished campaign, delivering nearly the same clicks with less than half the spend. I spent almost 50% less and got same results.
It was all because i made a change in the demographic an audience, targeting it better, so for now i will keep testing audiences, in order to duplicate the winning ad and try new targeting to maximize reach while maintaining cost efficiency.
Changes I will make, I will go only for 2 ads to have an A/B test.
The winning Pooh and another meme to go after.
I will not scale volume until I can find some more winning ads and try again.
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FB ADS Campaign #2 - Day 6
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