How I Do Market Research With Local Facebook Ads · The Millionaire's Mindset VIP

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How I Do Market Research With Local Facebook Ads

One of the biggest lessons I’ve learned as a business owner is that market research doesn’t only happen with surveys or reports. You can use local Facebook ads as a powerful tool to learn exactly who your customers are, how they think, and what motivates them to act.

For me, this meant two things:

Setting aside a monthly budget for ads, even a small one.
Dedicating a huge amount of time to creating and refining my ideal client profile.

This is how I do it:

Step 1: Start Small

I began with a simple local ad campaign using a budget of 150 USD per month, which is about 5 USD per day.

Instead of sending people to a complicated website, I funneled them straight to my WhatsApp Business number. This meant that every click turned into a direct conversation on my phone.

Step 2: Expect Early Frustration

Here is the reality: Facebook charges per click, but not everyone who clicks will buy.

At first, many people asked questions without purchasing. The cost per click was high, and patience was required. This is part of the process.

For example, in one campaign I invested $511 USD, reached almost 3,000 people, and received 179 clicks. The cost per click felt high in the beginning, but what mattered most was the information I gained.

Step 3: Gather Data, Not Just Sales

After one or two months, something valuable happens.

You start collecting real market data such as:

• Age groups that engage most with your ads

• Whether men or women respond better

• Common questions people ask before buying

• Which locations bring the best performance

• Which ad creatives and messages get the strongest response

In my case, I learned that men represented 56.7% of my clicks, while women represented 43.3%. The strongest engagement came from the 35–44 and 65+ age groups, and locations like Florida, Texas, and New York performed especially well.

This information is gold because it allows you to adjust your ideal client profile based on real behavior, not assumptions.

Step 4: Improved Targeting

Once I had data, I stopped my old ads and created new ones with improved targeting.

For example, I removed the age groups or demographics that were not converting.

The result was clear, costs per click decreased, leads were better qualified, and conversations became more meaningful.

In another campaign where I invested $1,379 USD, I reached over 6,000 people and collected 214 high-quality clicks. Even though the cost per click was higher, the leads were much better aligned with my ideal customer.

Step 5: Repeat and Refine

I have done this for years. Every campaign gives me more knowledge about when the market is ready to buy, which offers resonate best, and what kind of ads to run next.

This is exactly how big companies like NIKE run their marketing campaigns. They don’t bet everything on one big yearly campaign. Instead, they run multiple smaller campaigns throughout the year.

Why?

Because they have data to back every decision, and that data comes from testing just like this.

This cycle of testing, learning, and refining is what keeps my business aligned with the market instead of guessing.

Ads are not only about selling, they are a tool for learning.

With a small daily budget and consistent testing, you can build a clear picture of your market that no competitor can copy.

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