One of the biggest lessons I’ve learned as a business owner is that market research doesn’t only happen with surveys or reports. You can use local Facebook ads as a powerful tool to learn exactly who your customers are, how they think, and what motivates them to act. For me, this meant two things: 1. Setting aside a monthly budget for ads, even a small one. 2. Dedicating a huge amount of time to creating and refining my ideal client profile. This is how I do it: Step 1: Start Small I began with a simple local ad campaign using a budget of 150 USD per month, which is about 5 USD per day. Instead of sending people to a complicated website, I funneled them straight to my WhatsApp Business number. This meant that every click turned into a direct conversation on my phone. Step 2: Expect Early Frustration Here is the reality: Facebook charges per click, but not everyone who clicks will buy. At first, many people asked questions without purchasing. The cost per click was high, and patience was required. This is part of the process. For example, in one campaign I invested $511 USD, reached almost 3,000 people, and received 179 clicks. The cost per click felt high in the beginning, but what mattered most was the information I gained. Step 3: Gather Data, Not Just Sales After one or two months, something valuable happens. You start collecting real market data such as: • Age groups that engage most with your ads • Whether men or women respond better • Common questions people ask before buying • Which locations bring the best performance • Which ad creatives and messages get the strongest response In my case, I learned that men represented 56.7% of my clicks, while women represented 43.3%. The strongest engagement came from the 35–44 and 65+ age groups, and locations like Florida, Texas, and New York performed especially well. This information is gold because it allows you to adjust your ideal client profile based on real behavior, not assumptions. Step 4: Improved Targeting

Attending ExpoPyME this past week was an opportunity to put my company, Regio Partes Industriales, in front of some of the top companies in the region. I approached it with the mindset of preparation, execution, and measurable results. Preparation: I sent more than 70 meeting requests. Seven were confirmed and scheduled, each with a maximum time of 45 minutes. I thoroughly studied each company in advance and prepared tailored pitches that addressed their specific pain points. Tuesday Scheduled meetings: 4 Unscheduled meetings: 4 Total: 8 From the scheduled meetings, 3 approved follow ups, which I consider a major success. Walking the show floor also gave me the chance to reconnect with buyers I had interacted or worked with before, leading to additional meetings. Wednesday Scheduled meetings: 3 Unscheduled meetings: 6 Total: 9 From the scheduled meetings, 2 approved follow ups. In addition, the event managers created a new area where chamber of commerce members could line up for unscheduled meetings with top companies. I attended 6 meetings there and received 5 follow up approvals. Biggest WinBeyond the new connections, I was able to interact with many current client buyers. These conversations allowed me to review important information and apply immediate improvements to my business. Live networking event like this reaffirmed for me that preparation, persistence, and proactive networking bring results.

This past week has been nothing short of amazing I was able to make $62,000 in just 7 days trading crypto. 💰 I stuck to my strategy, trusted the charts, and took advantage of key market movements. Instead of chasing hype, I focused on smart entries, disciplined exits, and managing risk properly. 📈 This isn’t just about luck it’s about patience, research, and execution. Every win is a reminder that consistency pays off. On to the next trade. 🚀🔥 If you want to know my strategies and how i was able to achieve this feel free to comment below or send messages privately.

Some images from the expo, getting ready for my meeting today.

If it doesn’t make money, it’s not a business, it’s an expensive hobby and waste of time. My personal experience: Before investing time and money into developing a product, I was already prospecting and closing clients. I’ve even sold before the product was finished. Why do I do this? Because when someone pays me upfront, I know what I’m offering solves a real problem. That validates my idea and allows me to build exactly what the customer needs, not what I think they want. It also lets me measure my Return on Investment (ROI) from day one. ROI is a metric that shows how profitable your business is. You calculate it by dividing your profit by the amount invested. Quick example: if you invest $1,000 and generate $5,000, your ROI is 400%. Measuring ROI helps you: - Identify if the money you spend on marketing, production, or equipment is actually generating results. - Make quick decisions: if something isn’t profitable, fix or stop it before losing more. - Know where to reinvest: double down on what works and eliminate what doesn’t. What I learned: 1. Prospect before producing: Talk to potential customers and validate if they are willing to pay. 2. Close sales first and ask for pay in advance: If they buy, you’ve validated your business and created cash flow. 3. Build based on demand, not assumptions: Let the market guide you, not your ego. 4. Measure ROI consistently: This ensures your business stays profitable and grows sustainably. Question for you: Are you already measuring the ROI in your business? Would you dare to sell and measure results before you produce?