If it doesn’t make money, it’s not a business, it’s an expensive hobby and waste of time.
My personal experience:
Before investing time and money into developing a product, I was already prospecting and closing clients. I’ve even sold before the product was finished.
Why do I do this?
Because when someone pays me upfront, I know what I’m offering solves a real problem. That validates my idea and allows me to build exactly what the customer needs, not what I think they want.
It also lets me measure my Return on Investment (ROI) from day one.
ROI is a metric that shows how profitable your business is.
You calculate it by dividing your profit by the amount invested.
Quick example: if you invest $1,000 and generate $5,000, your ROI is 400%.
Measuring ROI helps you:
- Identify if the money you spend on marketing, production, or equipment is actually generating results.
- Make quick decisions: if something isn’t profitable, fix or stop it before losing more.
- Know where to reinvest: double down on what works and eliminate what doesn’t.
What I learned:
1. Prospect before producing: Talk to potential customers and validate if they are willing to pay.
2. Close sales first and ask for pay in advance: If they buy, you’ve validated your business and created cash flow.
3. Build based on demand, not assumptions: Let the market guide you, not your ego.
4. Measure ROI consistently: This ensures your business stays profitable and grows sustainably.
Question for you:
Are you already measuring the ROI in your business?
Would you dare to sell and measure results before you produce?