I just got the results from this weekend and as expected, Winnie the pooh took the lead. I have gathered more information on the campaign, and it has been a better experience than the first campaign. Why has this campaign been better: - Active campaign is more efficient: $2.85 CPC vs $6.45 CPC in the finished campaign, delivering nearly the same clicks with less than half the spend. I spent almost 50% less and got same results. It was all because i made a change in the demographic an audience, targeting it better, so for now i will keep testing audiences, in order to duplicate the winning ad and try new targeting to maximize reach while maintaining cost efficiency. Changes I will make, I will go only for 2 ads to have an A/B test. The winning Pooh and another meme to go after. I will not scale volume until I can find some more winning ads and try again.

This week’s campaign ended quickly, but it gave me powerful data and an even more powerful insight. Marketing is not just running ads — it’s a feedback loop. Every dollar spent gives us: - Clarity on who is engaging - Insight into what content resonates - Data to optimize the next campaign Campaign Results: - Campaign 1: 8,794 plays · 6,238 reach · 214 clicks · $1,379.53 spent ~USD $39.49 spent - Campaign 2: 5,678 plays · 4,166 reach · 313 clicks · $789.82 spent ~USD $68.98 spent Audience Insights: - 58.1% Men · 41.9% Women - Top-performing age groups: 35-44 and 25-34 - Surprisingly strong response from 55+, worth exploring further Key results: ✅ 46% more clicks with 42% less spend ✅ Memes outperformed everything else in click-through rate ✅ More room ahead to fine-tune targeting for better ROI The Bigger Lesson: Marketing it’s about building a learning engine for your business. Every campaign gives you data: - Which message resonates - Which audience converts - What content format drives action Big brands know this. Nike, Chanel, and Microsoft don’t just “advertise” they run strategic, seasonal campaigns that feed into each other and keep their brand top of mind year-round. If we as business owners can learn to think this way, planning quarterly campaigns, analyzing results, and iterating — we can turn marketing from a cost center into a profit center. How do you currently approach marketing for your business , one-off campaigns or a consistent, planned cycle?

So the battle of the memes is on. Who will win in the end? Traffic is up and so do members. Already feeling results on Skool, preparing for freemium.

First day results are here. Who would’ve guessed, the meme ad is leading the charge. Some results. - Age group is staying as predicted per last campaign. 40-65), since I adjusted it accordingly there are better results and its costing way less per click. - Texas is now leading the charge. - As the meme is leading the charge and 2 ads are not generating, I will change them tomorrow for more memes to run the weekend. - The ads that are not generating had a fair share of reproductions but no clicks, so off they go. I'm sharing the translation for the meme: Winnie pooh poor: Paying your credit card minimums. Winnie pooh rich: Getting paid cashback by the bank. Any questions feel free to ask.

So I decided to run the second campaign on ads for my community. I prepared some new visuals which i attach here as an example, I even made some memes. Also I adjusted the age group moving it from 45-65. So round 2 starts now.