2h ā¢ General discussion š£
š„ A Simple Role Shift That Doubled Our Reply Rate
If I hired you as CMO for my PR agency and gave you 5 minutesā¦
What cold email would you write?
Most people default to something like:
"Hey [Name], we help people get more exposure for their brand/get featured in Forbes/etc. Interested?"
Thatās exactly what we used to send too.
And our reply rates were trash.
So we stopped pitching PR.
Instead, we flipped the role completely.
We stopped reaching out as marketers
and started reaching out as journalists.
Same inbox.
Totally different psychology.
The message shifted from:
āBuy our serviceā
to:
āWeāre covering a story.ā
Example:
"Hey [Name], we're working on a story about [their industry]. Saw your [specific achievement] and thought it'd be perfect. Got 15 mins?"
That one change removed resistance instantly.
Theyāre not thinking: āWhat do you want from me?ā
Theyāre thinking: āWhy me?ā
And the numbers backed it up:
ā¢ 1.26% reply rate (vs ~0.6% industry average)
ā¢ 67.6% positive replies** (2 out of 3 responses were warm)
ā¢ $141K closed from a single campaign
When they got on the call, we actually talked about them.
Their story. Their positioning. Their goals.
Rapport was already built.
The PR pitch came naturally.
The real lesson:
Most industries get stuck doing the same thingā¦
ā¦and then wonder why results flatten.
āIndustry averageā is average for a reason.
Everyoneās zigging the same way.
We zagged.
Took market share.
And when this stops working, weāll zag again.
Thatās the game.
Take this framework and ask yourself:
š How could I reposition my outreach so it doesnāt feel like a pitch at all?
Or let us do it for you.
Comment āStrategyā and weāll show you how weād structure this for your industry and campaigns.
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š„ A Simple Role Shift That Doubled Our Reply Rate
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