This is one of the cleanest lead signals I’ve ever used.
Every day, my inbox fills up with bad cold emails.
Wrong setup. Poor deliverability. No awareness.
I don’t delete them because they are my signal. 👇
People who are sending cold emails but landing in spam.
I don’t chase random prospects.
I don’t pitch people who don’t know they have a problem.
I go after people who are already trying… and failing.
So I scrape my spam folder every minute,
and then I email them back,
with this energy:
“Hey, your email landed in spam. Here’s why. And here’s how to fix it.”
That’s it.
No convincing.
No educating them on why cold email matters.
They already believe in it; they’re literally using it.
The results?
• ~13.5% reply rate
• ~82% positive replies
• Zero resistance
Because these people are pre-qualified:
They have the problem.
They know they have the problem.
They’re already spending time and money trying to solve it.
All I’m doing is showing them:
“I can fix what’s broken.”
So here’s the real takeaway:
Stop asking, “Who might need what I sell?”
Start asking, “Who is already trying to do this… and messing it up?”
That failure is your signal.