$100M Leads - lessons from my messy desk
This is what my work desk looks like. Full of chaos, community, and knowledge... and honesty, I wouldn't have it any other way. I haven't finished the book yet (we're almost done with the month so i'll finish it up in the next week) but here's my top 10 takeaways in no particular order: 1. A lot of getting leads depends on having a solid offer (which we'll go over when we read $100M offers next month) but, in cliffnotes, it should be something SO good that people feel stupid saying "no" to it. 2. Once you have a good offer, you need to advertise - which essentially is the process of making your offer KNOWN. 3. A lead is a person you can contact. An engaged leads is someone who gives you their information while showing interest in the stuff you sell. Ideally, you want engaged leads (not just ANY lead). It is better to have 10 engaged leads than 100 leads of people who don't care. 4. The most direct path to a sale is to just offer your core offer. Sometimes that's all you need so try that first. Sometimes, though, people want to know more about your offer before they buy and this is common for businesses that sell more expensive stuff. So, in this case, you should offer a lead magnet. This means that you're promoting FREE things in exchange for gathering contact information/making them a lead. It helps you warm up and give value to someone before going for the pitch. 5. To make a good lead magnet, figure out what problem you want to solve. You want this to be a problem/solution cycle. You solve the problem of a lead who is at the stage RIGHT before buying from you - and you do it for free. So that when they encounter the problem that you charge to solve, they already trust you and have rapport with you and your offer becomes a natural upsell. The best lead magnets to have are a problem reveal (maybe an audit of sorts), a free trial (let them try it before committing to the purchase), or a free step 1 of X (solving the first step of the ladder for them so that you can upsell them the second step).