One of things I do for my pampered chef (PC) business is wish my fb friends a happy birthday with a little video. I use this to spark a conversation (goal is to get them to book a party, sneaky, i know). but I am finding that people just want to have a conversation with someone they don't know. what happened is I had one and was able to get to know the person and invite them to my skool community and they joined.
A simple happy birthday is all it takes!!