This is what Iβm doing for my funnel π«
1οΈβ£ Content:
I create multi-channel content that inspires and educates midlife women who are ready to reinvent themselves.
YouTube Channels & Podcast: Long-form videos & audio episodes about Positive Intelligence, midlife reinvention, burnout recovery, and the Sage perspective.
β¨ Facebook + LinkedIn: Posts, lives, and reels that share personal stories, transformation tips, testimonials, and invitations into Reinventors Playground.
β¨ Skool Communities: Weekly posts, reflections, and event reminders to keep the conversation alive and joyful.
β¨ Website + Blog: Evergreen content optimized for SEO that will lead readers straight to my Skool group opt-in (haven't had time to create posts on my website yet).
2οΈβ£ Opt In:π My Skool community, Reinventors Playground is my main lead magnet. π€ΈββοΈ
When they join, I invite them to introduce themselves in our Welcome thread and claim their free gifts (the saboteur assessment and a free call with me) β¨
3οΈβ£ Nurture:
Network with people I meet in other communities.
π¬ When a new member joins my community, I personally DM them saying hi π and asking about their biggest struggle in midlife right now.
We chat briefly, and if I can help, I invite them to take the saboteur assessment and meet me for a 30-minute Discovery Call, which could lead to them asking about my offers.
Inside the group, I also host:
π Monthly Masterclasses (Free)
π« Weekly Live Sessions (Playdates, EFT Tapping, Full Moon Meditations)
π¦ Weekly Inspiration Posts to build connection and trust
4οΈβ£ Close (Tracking My Numbers):
Post 5 times per week in the Classifieds and other Skool Communities and/or social media
Attend or host 3-5 networking events in other communities.
Host 1-3 events in my community.
π
Goals:
π― Avg New Members Per Week: 10β15
βοΈ 30-Min Discovery Calls Booked: ~3 per week would be awesome
π« Close Rate: β 40 % (1 new client for every 2β3 sales calls)