Choosing the right business idea becomes much easier when you stop trying to solve everything privately. Instead of spending weeks building a complete product, course, service, or community offer behind the scenes, create the smallest useful version and test it with the people already around you. Your audience, community, or network can become your first group of beta testers. Share what you are building. Explain the result you want it to create. Invite a few people to try it, and then pay attention to what happens: - Who responds? - What questions do they ask? - Where do they get stuck? - What do they want more of? Would they use it again—or pay for the next version? You need one idea, one small test, and real feedback. Build in public. Then use what you learn to improve the offer before investing more time into it. The goal is not to create something everyone says is “cool.” The goal is to discover what people actually find useful enough to use, share, and eventually buy. What is one idea you could turn into a small beta test this week? — Whit 🫶🏽

Is Growth Boost the Right Fit for Your Community? 🤔 Growth Boost can absolutely be a valuable tool. But like any growth strategy, it works best when you understand what it is actually doing for your community—not just what it has done for someone else’s. Because marketing journeys are rarely as simple as: Skool brought the member. Or: I brought the member. Someone may first discover you through a post you wrote, a conversation you joined, content you shared, or a promotional opportunity you earned. From there, they may click your profile, visit your community, read your About page, and eventually decide to join. The attribution system still has to assign that conversion to one source. Software can track the clicks. It cannot always track the reason behind the clicks. That distinction matters. A Skool community builder recently shared that a paying member discovered her through a promotional post she had earned inside another Skool community. The member then clicked her profile before joining, and that final action resulted in the conversion being attributed to Growth Boost. Her promotional effort influenced the decision. The tracking system credited the final pathway. That does not mean Growth Boost is bad or that anyone should immediately turn it off. It simply creates an important question: Is Growth Boost generating growth you likely would not have created on your own? Before deciding, consider: How is attribution determined? Can you clearly see where each member came from? Are the members Growth Boost brings participating and staying subscribed? Are they the right people for your community?👀 Is the additional commission you split with Skool worth the results you are receiving? Could your own content, relationships, referrals, search strategy, or advertising generate more aligned members? For some community owners, Growth Boost may introduce them to members they never would have reached otherwise—and the commission may be completely worth it. For others, the marketing channels they already control may produce stronger, more qualified results (like Pinterest 😬).

Or is there a new member in the YAMS AI Club Everytime I hiccup... 🤣 🤣 🤣 🏆 🏆 🏆

One of the fastest ways to waste time in business is trying to convince someone they need what you sell. 🤑 Instead, look for people who are already searching for a solution. One of my favorite ways to do this is with AI. Open Claude, ChatGPT, Gemini, or Perplexity and ask: “I’m a [your business]. My ideal customer is already looking for a solution to [problem]. What questions are they typing into Google, Reddit, YouTube, TikTok, and ChatGPT right before they’re ready to invest? Organize the results by platform and buying intent.” Don’t stop there. Take the questions it gives you and look them up yourself. - Read the Reddit threads. - Look at the comments on YouTube videos. - Search those phrases on Google. - Pay attention to the language people use when they’re frustrated, comparing options, or asking for recommendations. That’s often where buying intent shows up. The goal isn’t to create interest.The goal is to show up where interest already exists. If you consistently answer the questions your ideal customer is already asking, you’ll spend less time chasing leads and more time talking to people with buying intent who are actively looking for help. -Whit 🫶🏽😬

@Whit Dubo I had some free time today and need to create some carousels, so I decided to try out one of your photo prompts. Having too much fun with this.