​"I'm not a fan of luck. I'm a fan of preparation and execution." — Steve Harvey

​"You have to see it before you see it." — Bob Johnson

Cheers to the weekend YAMS fam! 🫶🏽 Before we head into the weekend, let’s check in. How was your week, really? Drop all the gifs that best describes your week 👇🏽 Regardless of how it went, I hope you have a relaxing weekend on purpose 😉 -Whit 🫶🏼

I saw a Skool post recently that basically confirmed something I’ve been screaming for YEARS: you do not need to be kept confused to benefit from someone else’s expertise‼️ I spent years working in marketing, and had a front-row seat to the entire process: the pitch, the strategy, and how the work actually got done. In those meetings I watched agency leaders and self-proclaimed “experts” make things sound way more complicated than they needed to be, especially when the person / team on the other side didn’t know enough yet to question it. That NEVER sat right with me. I despised having to sit in those performative pitch meetings so much that there were some I simply wouldn’t attend. 😂 😎 Why? Because I wanted clients to understand what we were doing, why we were doing it, how it worked, and what the numbers actually meant. I wasn’t interested in talking at people or handing them a pretty report they couldn’t understand. Funny enough, I eventually got siloed out of some of those strategy conversations… until clients started demanding that I be included and lead the meeting. 😏 So when you see me inside YAMS breaking down a tool, showing you exactly how I use something, giving you the prompt, or explaining the strategy behind it…This is where that comes from. I’m not against paying experts. Helloooo, I am one 👀 But I have never believed expertise should depend on keeping the client confused. And that’s really why there’s no gatekeeping here. I’d rather show you how something works than have you thinking you have to DIY everything. I just want you to know how to recognize the difference between something you genuinely need help with versus something someone made sound complicated so they could sell you the solution. 🙄 And if there’s something you’re trying to figure out that I haven’t covered in the classroom yet, ask me. Half the stuff I build or teach in YAMS starts with you asking an awesome question anyway. 😉 So just know, if I know it, I’m going to teach it. If I find something useful and valuable, I’m posting about it. 💯

​"Owning your own brand is the ultimate power." — Master P