Okay, Pinterest Presents 2026 was AWESOME! I already knew I was going to enjoy it because y’all know I’ve been on my Pinterest soapbox for a minute 😂, but I came out of this event looking at Pinterest a little differently. The biggest thing that clicked for me is that Pinterest isn’t just building another platform where we fight for attention. They’re improving the journey: discovery → decision → action. One of the biggest announcements was around visual search. Pinterest announced Visual Search Ads, which creates another opportunity for brands to show up while someone is actively exploring something they’re interested in. That matters because people aren't always opening Pinterest because they're bored and want something to scroll through. They’re looking for an outfit, a room idea, a recipe, a trip, a product, a solution or even just trying to figure out what they want. That is a completely different mindset to create content for. The conversation around Ai stood out to me too. The Pinterest CEO talked about technology helping people live bigger lives instead of simply keeping us glued to our screens, and Pinterest showed some of that thinking through features like Restyle, which helps people visualize a different version of their space. Pinterest also announced more ways for advertisers to test creative, targeting and campaign strategies, and y’all KNOW I love a test 😂. Because good marketing isn't “I think this will work, so let's keep doing it.” It's “I have a hypothesis. Let's test it and see what people actually do.” That difference is important, especially when we start talking about trends. And THAT brings me back to something we've already talked about in YAMS: Pinterest Predicts 2026. After watching Pinterest Presents, I think Pinterest Predicts becomes even more valuable when you use it alongside Pinterest Trends and your own analytics. Pinterest Predicts gives us clues about where Pinterest believes culture and consumer interests may be moving. Pinterest Trends lets us investigate what people are actually searching for and how that interest is changing. Then our own data tells us whether any of it actually resonates with our audience.

I couldn’t WAIT to share this with y’all because you already know how much @Whit Dubo has posted about Pinterest, discovery, buyer intent, and getting what you’re building in front of the right people. Pinterest Presents is Pinterest’s annual event where they share what’s coming next for the platform, new tools, trends, advertising updates, and how people are actually using Pinterest to discover what they want to do, try, and buy. If you have a business, offer, product, content, YouTube channel, website, or something you want more people to discover, watch with that in mind. Don’t just take notes on everything. Listen for: 📌 What has changed about how people discover content 📌 New features we can actually use 📌 Anything Pinterest says about search, shopping, ads, or buyer behavior 📌 ONE idea you can test in your own business 👉 Tune Into Pinterest Presents here It’s tomorrow, September 17. If you’re watching, come back to this post afterward. Lets chat about what stood out most in the comments . 👀 —Lit 🔥

Describe the start of your week using emojis or gifs. How it started: _______ How it’s going: _______ I’ll go first in the comments. 👀👇🏾 -Whit 🫶🏼

​"I never lose. Either I win or I learn." — Nelson Mandela