I saw a Skool post recently that basically confirmed something I’ve been screaming for YEARS: you do not need to be kept confused to benefit from someone else’s expertise‼️ I spent years working in marketing, and had a front-row seat to the entire process: the pitch, the strategy, and how the work actually got done. In those meetings I watched agency leaders and self-proclaimed “experts” make things sound way more complicated than they needed to be, especially when the person / team on the other side didn’t know enough yet to question it. That NEVER sat right with me. I despised having to sit in those performative pitch meetings so much that there were some I simply wouldn’t attend. 😂 😎 Why? Because I wanted clients to understand what we were doing, why we were doing it, how it worked, and what the numbers actually meant. I wasn’t interested in talking at people or handing them a pretty report they couldn’t understand. Funny enough, I eventually got siloed out of some of those strategy conversations… until clients started demanding that I be included and lead the meeting. 😏 So when you see me inside YAMS breaking down a tool, showing you exactly how I use something, giving you the prompt, or explaining the strategy behind it…This is where that comes from. I’m not against paying experts. Helloooo, I am one 👀 But I have never believed expertise should depend on keeping the client confused. And that’s really why there’s no gatekeeping here. I’d rather show you how something works than have you thinking you have to DIY everything. I just want you to know how to recognize the difference between something you genuinely need help with versus something someone made sound complicated so they could sell you the solution. 🙄 And if there’s something you’re trying to figure out that I haven’t covered in the classroom yet, ask me. Half the stuff I build or teach in YAMS starts with you asking an awesome question anyway. 😉 So just know, if I know it, I’m going to teach it. If I find something useful and valuable, I’m posting about it. 💯

A brand reached out about a collaborative marketing and strategy partnership. I started preparing for the meeting and built a solution I planned to demo. Then…their situation changed and they had to recalibrate. So of course I was disappointed for a second. But then I thought… okay, cool. Just because the original plan changed doesn’t mean they suddenly didn’t need coaching on finding the solution to what made them reach out in the first place. So instead of getting in my feelings and throwing the whole opportunity away, I pivoted. Guess what they STILL were interested in the demo 😏 Now instead of this having to be a long-term partnership, it can became a consulting situation where I build what they needed, help them get it set up, build the onboarding system, and let the solution do what it was supposed to do. And THAT is the lesson. Sometimes we hear “no,” “not right now,” “we had to change direction,” or “we can’t move forward” and automatically think the whole opportunity is in the trash 🚮 But is it? If they reached out in the first place, there was a reason. There was a problem. There was a need. There was something they were willing to spend money fixing. So next time, ask yourself: Can I still solve the problem another way? Maybe they don’t need you full-time. Maybe they need you as a consultant. Maybe they don’t need a long contract. Maybe they need the app, the system, the training, the onboarding, or the strategy. Sometimes the opportunity isn’t gone. You just have to stop looking at it the way it first showed up. Sometimes the pivot ends up being better anyway — less time, more flexibility. 🙌🏽🔥 Just something to think about 😉 —Whit 🫶🏽

I need to work out the kinks. I plan to add more to this later. When you have time, please take a look and send your advice. I am still a beginner at this! 😁 https://what-lights-you-up-now.lovable.app

I realized the men in our community deserved an AI image prompt vault created with them in mind too. So I made one. 😏 The Men’s Twin Prompt Vault includes 41 copy-and-paste prompts for creating polished AI photos for your personal brand, content, business, website and more. Every prompt includes a matching visual example, so you can see the concept before creating your own version. A huge thank-you and special shoutout to @Rick Dubo for allowing me to use his likeness throughout the vault. You helped me create something truly special for our community. 🫶🏽 Because you all are so amazing, decided to gift the vault to you for being a member 😉 The pdf is attached below ⬇️ — Whit

Have y’all tried ChatGPT Work yet? 👀 I’ve been testing it specifically for my affiliate Pinterest pin creation, and I think I may officially move most of my batch image creation over there. I was already creating pins in regular ChatGPT chat, but Work feels much more seamless for a full creative project. I gave it my likeness, the affiliate link for the community I wanted to promote, and a very simple direction. Then it analyzed the offer, pulled out the important information, and created the graphics around it. What surprised me most was that it added creative elements I NEVER told it to add. The finished pins looked more polished, more intentional, and more like an actual campaign instead of me having to over-explain every little detail. And so far, I haven’t had nearly as much of the usual: “Fix this.” “That’s not what I meant.” “Why did you change that?” 😂 I’ve attached some of the pins it created so you can see exactly what I mean. Because the prompt I used was actually VERY simple. If you want the prompt, the exact copy/paste prompt template I used is in the comments. 👀 And if you want more Pinterest strategies like this — from creative testing to traffic, affiliate pins, and turning Pinterest into an actual acquisition channel — head over to the Pinterest module inside the classroom. I’m adding more of these real-world tests there so you can see exactly what I’m doing and try it on your account too. — Whit 📌