Cheers to the weekend YAMS fam! 🫶🏽 Before we head into the weekend, let’s check in. How was your week, really? Drop all the gifs that best describes your week 👇🏽 Regardless of how it went, I hope you have a relaxing weekend on purpose 😉 -Whit 🫶🏼

Okay, Pinterest Presents 2026 was AWESOME! I already knew I was going to enjoy it because y’all know I’ve been on my Pinterest soapbox for a minute 😂, but I came out of this event looking at Pinterest a little differently. The biggest thing that clicked for me is that Pinterest isn’t just building another platform where we fight for attention. They’re improving the journey: discovery → decision → action. One of the biggest announcements was around visual search. Pinterest announced Visual Search Ads, which creates another opportunity for brands to show up while someone is actively exploring something they’re interested in. That matters because people aren't always opening Pinterest because they're bored and want something to scroll through. They’re looking for an outfit, a room idea, a recipe, a trip, a product, a solution or even just trying to figure out what they want. That is a completely different mindset to create content for. The conversation around Ai stood out to me too. The Pinterest CEO talked about technology helping people live bigger lives instead of simply keeping us glued to our screens, and Pinterest showed some of that thinking through features like Restyle, which helps people visualize a different version of their space. Pinterest also announced more ways for advertisers to test creative, targeting and campaign strategies, and y’all KNOW I love a test 😂. Because good marketing isn't “I think this will work, so let's keep doing it.” It's “I have a hypothesis. Let's test it and see what people actually do.” That difference is important, especially when we start talking about trends. And THAT brings me back to something we've already talked about in YAMS: Pinterest Predicts 2026. After watching Pinterest Presents, I think Pinterest Predicts becomes even more valuable when you use it alongside Pinterest Trends and your own analytics. Pinterest Predicts gives us clues about where Pinterest believes culture and consumer interests may be moving. Pinterest Trends lets us investigate what people are actually searching for and how that interest is changing. Then our own data tells us whether any of it actually resonates with our audience.

I saw a Skool post recently that basically confirmed something I’ve been screaming for YEARS: you do not need to be kept confused to benefit from someone else’s expertise‼️ I spent years working in marketing, and had a front-row seat to the entire process: the pitch, the strategy, and how the work actually got done. In those meetings I watched agency leaders and self-proclaimed “experts” make things sound way more complicated than they needed to be, especially when the person / team on the other side didn’t know enough yet to question it. That NEVER sat right with me. I despised having to sit in those performative pitch meetings so much that there were some I simply wouldn’t attend. 😂 😎 Why? Because I wanted clients to understand what we were doing, why we were doing it, how it worked, and what the numbers actually meant. I wasn’t interested in talking at people or handing them a pretty report they couldn’t understand. Funny enough, I eventually got siloed out of some of those strategy conversations… until clients started demanding that I be included and lead the meeting. 😏 So when you see me inside YAMS breaking down a tool, showing you exactly how I use something, giving you the prompt, or explaining the strategy behind it…This is where that comes from. I’m not against paying experts. Helloooo, I am one 👀 But I have never believed expertise should depend on keeping the client confused. And that’s really why there’s no gatekeeping here. I’d rather show you how something works than have you thinking you have to DIY everything. I just want you to know how to recognize the difference between something you genuinely need help with versus something someone made sound complicated so they could sell you the solution. 🙄 And if there’s something you’re trying to figure out that I haven’t covered in the classroom yet, ask me. Half the stuff I build or teach in YAMS starts with you asking an awesome question anyway. 😉 So just know, if I know it, I’m going to teach it. If I find something useful and valuable, I’m posting about it. 💯

Right now, you might have spectators. Trust me, I do too 👀 People who like your content. Save your posts. Agree with everything you say. And still have absolutely no intention of buying. 🤔 That doesn’t make them bad audience members or customers. But it does mean you cannot build your entire strategy around convincing spectators to become buying customers. That's why I started doing this... Start looking for actual behavior, aka the ACTION: What are people actively searching for? What problem are they trying to solve NOW? What have they already tried? What are they comparing? What would make them spend money instead of saving another post? Attention tells you someone noticed. Buyer intent tells you they’re looking for a solution they intent to act on aka purchase. QUESTION: Have you been focusing on the action of the potential customer or are you focusing on the flattery or the potential of a sale? -Whit

I couldn’t WAIT to share this with y’all because you already know how much @Whit Dubo has posted about Pinterest, discovery, buyer intent, and getting what you’re building in front of the right people. Pinterest Presents is Pinterest’s annual event where they share what’s coming next for the platform, new tools, trends, advertising updates, and how people are actually using Pinterest to discover what they want to do, try, and buy. If you have a business, offer, product, content, YouTube channel, website, or something you want more people to discover, watch with that in mind. Don’t just take notes on everything. Listen for: 📌 What has changed about how people discover content 📌 New features we can actually use 📌 Anything Pinterest says about search, shopping, ads, or buyer behavior 📌 ONE idea you can test in your own business 👉 Tune Into Pinterest Presents here It’s tomorrow, September 17. If you’re watching, come back to this post afterward. Lets chat about what stood out most in the comments . 👀 —Lit 🔥