I’ve been running an acquisition experiment and the last 30 days gave me something worth sharing. Here’s what the data shows: 📌 Tracked Pinterest campaigns: 1,450 visitors → 15 signups 📌 Pinterest direct: 477 visitors → 2 signups 🔥 Total Pinterest-attributed: 1,927 visitors → 17 signups Compared to: 🔥 Skool Network: 384 visitors → 8 signups That means Pinterest generated roughly 5X the traffic and 2X the signups during this period. And that matters because I’m not just looking for more traffic. I’m looking for external discovery I can intentionally create, measure, and improve. Pinterest is helping me reach people outside of Skool who are already searching, researching, planning, and looking for ideas they can act on. That gives me something incredibly valuable: another acquisition engine I control. Traffic tells me how much attention I’m creating. Conversion tells me what happens after people arrive. Attribution tells me which path brought them there. And together, those numbers tell me what to optimize next. I broke down the entire experiment in the Pinterest classroom module — including what the numbers mean, what I’m testing next, and how you can use the same thinking to build an external acquisition engine for your own offer, community, product, or business. 👉 Read the Pinterest Acquisition Case Study in the classroom. —Whit 🫶🏽