📌 The Pinterest Presents 2026 Event Recap

Okay, Pinterest Presents 2026 was AWESOME! I already knew I was going to enjoy it because y’all know I’ve been on my Pinterest soapbox for a minute 😂, but I came out of this event looking at Pinterest a little differently. The biggest thing that clicked for me is that Pinterest isn’t just building another platform where we fight for attention. They’re improving the journey: discovery → decision → action.

One of the biggest announcements was around visual search. Pinterest announced Visual Search Ads, which creates another opportunity for brands to show up while someone is actively exploring something they’re interested in. That matters because people aren't always opening Pinterest because they're bored and want something to scroll through. They’re looking for an outfit, a room idea, a recipe, a trip, a product, a solution or even just trying to figure out what they want. That is a completely different mindset to create content for.

The conversation around Ai stood out to me too. The Pinterest CEO talked about technology helping people live bigger lives instead of simply keeping us glued to our screens, and Pinterest showed some of that thinking through features like Restyle, which helps people visualize a different version of their space. Pinterest also announced more ways for advertisers to test creative, targeting and campaign strategies, and y’all KNOW I love a test 😂. Because good marketing isn't “I think this will work, so let's keep doing it.” It's “I have a hypothesis. Let's test it and see what people actually do.” That difference is important, especially when we start talking about trends.

And THAT brings me back to something we've already talked about in YAMS: Pinterest Predicts 2026. After watching Pinterest Presents, I think Pinterest Predicts becomes even more valuable when you use it alongside Pinterest Trends and your own analytics. Pinterest Predicts gives us clues about where Pinterest believes culture and consumer interests may be moving. Pinterest Trends lets us investigate what people are actually searching for and how that interest is changing. Then our own data tells us whether any of it actually resonates with our audience.

That's why I don't want us looking at Pinterest Predicts and simply copying an aesthetic because Pinterest says it's trending. I want us asking, “WHY are people interested in this?” Then we can ask, “Is there something I could create, teach, sell or test around the behavior behind it that makes sense for the people I serve?” A trend isn't automatically a business opportunity. But it can be a clue. 💎 And if you learn how to spot those clues early, research them, connect them to something you're already building and then test the response? Now we're doing something completely different from chasing trends.

👉🏽 Head into the YAMS Classroom for more on Pinterest.

-Whit 🫶🏼

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📌 The Pinterest Presents 2026 Event Recap