This is an important update for athletes and parents as NIL continues to mature and become more regulated.
👉 Read the article here:
This article from Reuters breaks down growing efforts to regulate sports agents in the NIL era and why colleges, agencies, and athletes are all paying closer attention. Here’s what this means in real terms:
1. Agents Are Under More Scrutiny
As NIL deals increase, so does concern around:
• Unregistered or unqualified agents
• Conflicts of interest
• Misleading promises to athletes and families
This is pushing lawmakers and institutions to tighten rules around who can represent athletes and how.
2. Colleges Are Being Pulled Deeper Into Oversight
The article highlights that schools are being asked to:
• Monitor agent interactions more closely
• Ensure compliance with state laws
• Protect athletes from bad actors
This means NIL conversations are no longer happening in a vacuum.
3. Not Every “Agent” Is Acting in an Athlete’s Best Interest
One of the biggest risks discussed is athletes being approached too early or without proper guidance.
Promises of:
• Quick money
• Easy deals
• “I’ll handle everything for you”
…are red flags when there’s no transparency or education behind them.
4. Education Is Becoming a Requirement, Not a Bonus
As regulation increases, the athletes who succeed will be the ones who:
• Understand what an agent can and cannot do
• Know when representation actually makes sense
• Can spot risky contracts or bad incentives
• Have parents or trusted adults involved
This article reinforces why timing matters when it comes to agents.
The Bigger Takeaway
NIL is moving from experimentation to enforcement.
The athletes who protect themselves best are the ones who:
• Build their brand first
• Learn how deals work before signing anything
• Don’t outsource decisions too early
• Treat NIL like a business, not a shortcut
This is exactly why we emphasize foundation and education before representation inside this community.
If you read this article, ask yourself:
Would I know how to evaluate an agent or advisor if one approached me today?
That awareness matters more than any deal.