Too many people hire virtual assistants just because they’re cheap. If they’re $4/hour, whether they’re in the Philippines, Pakistan, or anywhere overseas. That doesn’t automatically mean you’re getting someone who will crush it for you.
You get what you pay for.
I personally like paying more, closer to $8/hour because I want people with experience, who understand the business, and who are go-getters. Sure, you can say, “That’s a ton of money for them over there.” True. But if $8/hour gets me someone who’s easy to train, already knows the business, and gives me a massive return… that’s a no-brainer.
And hiring the right VA is only half the battle. Even if you get a rockstar, you can’t just send them a list and throw them on a dialer. You still need:
- Systems: Train them on your process and work with them daily until it’s dialed in.
- KPI Tracking: Minimum calls per day, leads generated per call/hour — track it all.
- Accountability: If their numbers drop, review calls, identify the problem, and fix it.
- Weekly Meetings: Keep them aligned and motivated.
- Bonus Structures: Give them incentives to get excited about hitting goals.
And the most important piece is to actually care about them. Get to know them on a personal level. Build a relationship. Make them feel like part of the team.
Use Slack, group chats, whatever works, but be in constant communication. Celebrate their wins. If they get a lead, get excited with them.
At the end of the day, it’s still business and if they don’t perform, you move on. But if you truly care and put them in a position to succeed, you’ll get their best work. And when they win, your business wins too.