Too many people hire virtual assistants just because they’re cheap. If they’re $4/hour, whether they’re in the Philippines, Pakistan, or anywhere overseas. That doesn’t automatically mean you’re getting someone who will crush it for you. You get what you pay for. I personally like paying more, closer to $8/hour because I want people with experience, who understand the business, and who are go-getters. Sure, you can say, “That’s a ton of money for them over there.” True. But if $8/hour gets me someone who’s easy to train, already knows the business, and gives me a massive return… that’s a no-brainer. And hiring the right VA is only half the battle. Even if you get a rockstar, you can’t just send them a list and throw them on a dialer. You still need: - Systems: Train them on your process and work with them daily until it’s dialed in. - KPI Tracking: Minimum calls per day, leads generated per call/hour — track it all. - Accountability: If their numbers drop, review calls, identify the problem, and fix it. - Weekly Meetings: Keep them aligned and motivated. - Bonus Structures: Give them incentives to get excited about hitting goals. And the most important piece is to actually care about them. Get to know them on a personal level. Build a relationship. Make them feel like part of the team. Use Slack, group chats, whatever works, but be in constant communication. Celebrate their wins. If they get a lead, get excited with them. At the end of the day, it’s still business and if they don’t perform, you move on. But if you truly care and put them in a position to succeed, you’ll get their best work. And when they win, your business wins too.

When you ask, “Is it okay if I give you a call?”, you’re giving the seller permission to say no. And most of the time… they will. Instead, give them two options that both get you on the phone. Example: “It’s difficult to provide a fair offer through text. I’d like to learn more about your property and discuss how we can provide the best possible offer. Would a call today or tomorrow work?” See how the only options are today or tomorrow? No room to say “no,” and you’ve also given a reason why you need to call instead of texting. Never let the whole conversation happen over text, you’re training them to stay in that channel, and deals don’t close over text. The phone is where deals happen. This small change could be the difference between closing the deal or losing the lead.

Worst case? They say no. Best case? You knock $5K–$10K off the purchase price. In my experience, 9 out of 10 times you can get a price drop. Why? Once sellers are in contract, their mindset is already locked into getting the deal done. And if they don’t want to budge? You can always stick with the original purchase price, you lose nothing. The key: - Have a reason for why you need the price drop. - Have another reason ready for why you can still stick with the original price if they push back. As long as you have a reason, you’ll be fine. Do this consistently and it will and make you tens of thousands of dollars every year.

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After reviewing our numbers, we came to the conclusion that we were simply too far off on price. We had solid appointment setting and a strong percentage of offers made, but none of them converted into contracts. Some weeks are like that. You can do everything right on the front end by setting strong appointments, making offers and still don't get deals locked up. That’s just part of the business. My solution is to stay consistent and do more volume. One of my favorite quotes is "Do so much volume that it's impossible to fail." ACQUISITIONS – WEEKLY BRIEFING Week of August 4, 2025 Focus: Maintain strong appointment-to-offer performance. WEEKLY PERFORMANCE SNAPSHOT Offers Made: 5 (71%) ✅ (Target: 60%) Contracts Signed: 0 (0%) ❌ (Target: 25%) Grade: B- (Excellent offer rate, but no contracts signed.) Analysis: 1. Appointment and offer rates were exceptional, but failure to close any contracts from 5 offers is a major concern. 2. At least 1–2 contracts should have been secured; review needed to identify reasons (pricing, follow-up, decision-maker delays, etc.). OVERALL WEEKLY ANALYSIS Great front-end performance but zero contracts makes this week a missed opportunity. NEXT STEPS - Review all 5 offers to determine why none converted.