Jun 20 • General discussion
Most People Judge Cold Calling by the Wrong Thing
Quick tip if you're doing your own cold calling or running a caller for your business.
A lot of people judge cold calling success based on how many leads they get. But that’s the wrong metric, especially early on.
The real question is: are you even talking to people?
If you're dialing but not reaching anyone, you're not failing at sales — you're failing at contact. And if you're managing a rep, but they aren’t getting real conversations, nothing else matters.
You should be focused on three things:
- Am I making enough dials
- Am I reaching actual sellers
- Am I improving how I handle conversations
Everything else comes after that.
Been working with a few teams lately on this. Once they shifted focus to contact rate and quality of convos, the leads started showing up fast.
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Most People Judge Cold Calling by the Wrong Thing
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